ResearchCost per Engaged User by Targeting Method, Second Quarter 2009
CPEU is calculated by dollar spent on a campaign divided by the unique sessions delivered by the campaign. Read more »
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CPEU is calculated by dollar spent on a campaign divided by the unique sessions delivered by the campaign. Read more »
NTT DoCoMo earned the highest percentage (60%) of data revenue in 2012. Read more »
Between 2005 and the beginning of 2009, Verizon earned the highest data revenue followed closely by AT&T. Read more »
The US Wireless market reached $43 billion by 2009. Read more »
Recent data shows that the US wireless revenue dropped to 0.42% of the GDP in 2009. Read more »
In 2008, NTT DoCoMo was the carrier with the largest data revenue at over $14 billion. Read more »
In the first quarter of 2009, the U.S. market added only 3 million new subscriptions. Read more »
Verizon and AT&T make up a majority of the market share with a combined 61%. Read more »
The average size of campaigns showed a trend increasing from nearly $2 billion in 2008 and was expected to rise to nearly $14 billion by 2012 with continued support from agencies and advertising. Read more »