ResearchMobile marketing: four emerging trends
Beacons, cross-device marketing, real-time bidding, and native ads are emerging to help marketers deliver the right ads to the most appropriate users at the optimal time and place. Read more »
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In addition to serving as Senior Analyst and Curator for Mobile at GigaOM Research, Colin Gibbs is an independent analyst and strategist in the mobile industry. His writing has appeared on NYTimes.com, Reuters.com and Businessweek.com, and he has appeared as an expert in mobile on Fox Business. Additionally, he has been quoted and cited by outlets including CNN.com, BBC.co.uk, WSJ.com and the Los Angeles Times. Gibbs has been in mobile for more than a decade, starting as a journalist before expanding into consulting and analysis. When he's not on the phone or hunched over his laptop, he's probably at Coors Field being disappointed by the Rockies.
Beacons, cross-device marketing, real-time bidding, and native ads are emerging to help marketers deliver the right ads to the most appropriate users at the optimal time and place. Read more »
Apple Pay may finally pry open the door for a mobile payments market that remains almost entirely untapped in the U.S. And a soon-to-be independent PayPal could be ready to pounce… Read more »
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Gigaom Research’s latest survey of IT buyers shows how companies are using mobile technologies in the enterprise now and what direction they are likely to take over the next several years. Read more »
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In a trend continuing from 2013, tablets lag behind smartphones in both employer subsidies and corporate support. Read more »
Strategies for mobile security will evolve gradually, with a focus on data security, rather than traditional perimeter security. Read more »
Businesses are making progress in creating and enforcing employee policies for mobile devices, but may be naive regarding insider threats, including the inadvertent misuse of data by employees. Read more »