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		<title>Delivery wars: How three factions are facing off to deliver ecommerce goods</title>
		<link>http://research.gigaom.com/report/delivery-wars-how-three-factions-are-facing-off-to-deliver-ecommerce-goods/</link>
		<comments>http://research.gigaom.com/report/delivery-wars-how-three-factions-are-facing-off-to-deliver-ecommerce-goods/#comments</comments>
		<pubDate>Thu, 20 Nov 2014 22:27:18 +0000</pubDate>
		<dc:creator><![CDATA[Cindy Waxer]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Express mail]]></category>
		<category><![CDATA[Package delivery]]></category>
		<category><![CDATA[Postal system]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[United States Postal Service]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AMZN]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:AMZN]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-report&#038;p=241726/</guid>
		<description><![CDATA[As purchasing patterns shift, a battle is brewing over the fastest and most efficient way to get goods and services bought online into the hands of consumers.]]></description>
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		<title>Advertising and marketing technologies used at big sites</title>
		<link>http://research.gigaom.com/chart/advertising-and-marketing-technologies-used-at-big-sites/</link>
		<comments>http://research.gigaom.com/chart/advertising-and-marketing-technologies-used-at-big-sites/#comments</comments>
		<pubDate>Thu, 30 Oct 2014 15:18:38 +0000</pubDate>
		<dc:creator><![CDATA[Cindy Waxer]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising technologies]]></category>
		<category><![CDATA[marketing technologies]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-datamodule&#038;p=238088</guid>
		<description><![CDATA[Large commerce sites use a fairly wide variety of advertising and marketing technologies for customer acquisition and retention.]]></description>
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		</item>
		<item>
		<title>Effectiveness of company marketing tech management</title>
		<link>http://research.gigaom.com/chart/effectiveness-of-company-marketing-tech-management/</link>
		<comments>http://research.gigaom.com/chart/effectiveness-of-company-marketing-tech-management/#comments</comments>
		<pubDate>Thu, 30 Oct 2014 15:17:58 +0000</pubDate>
		<dc:creator><![CDATA[Cindy Waxer]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing technologies]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-datamodule&#038;p=238090</guid>
		<description><![CDATA[Though nearly three-quarters of decision-makers say it's important to manage their site marketing technologies effectively, fewer than one fifth give themselves high marks for doing so.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Expected ROI improvement from better marketing tech management</title>
		<link>http://research.gigaom.com/chart/expected-roi-improvement-from-better-marketing-tech-management/</link>
		<comments>http://research.gigaom.com/chart/expected-roi-improvement-from-better-marketing-tech-management/#comments</comments>
		<pubDate>Thu, 30 Oct 2014 15:17:30 +0000</pubDate>
		<dc:creator><![CDATA[Cindy Waxer]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing technologies]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-datamodule&#038;p=238095</guid>
		<description><![CDATA[On average, IT believes it could achieve 20% ROI improvement by better managing its site marketing technologies.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Perceived potential risks and costs from site technologies</title>
		<link>http://research.gigaom.com/chart/perceived-potential-risks-and-costs-from-site-technologies/</link>
		<comments>http://research.gigaom.com/chart/perceived-potential-risks-and-costs-from-site-technologies/#comments</comments>
		<pubDate>Thu, 30 Oct 2014 15:17:01 +0000</pubDate>
		<dc:creator><![CDATA[Cindy Waxer]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[marketing technologies]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[site performance]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-datamodule&#038;p=238102</guid>
		<description><![CDATA[IT rates security and poor customer experience as high risks or potential costs from using marketing technologies on big commercial sites. They're less concerned about vendor management issues.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Perceived ROI vs. risk of site technologies</title>
		<link>http://research.gigaom.com/chart/perceived-roi-vs-risk-of-site-technologies/</link>
		<comments>http://research.gigaom.com/chart/perceived-roi-vs-risk-of-site-technologies/#comments</comments>
		<pubDate>Thu, 30 Oct 2014 15:16:26 +0000</pubDate>
		<dc:creator><![CDATA[Cindy Waxer]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing technologies]]></category>
		<category><![CDATA[site technologies]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-datamodule&#038;p=238152</guid>
		<description><![CDATA[IT may be under-emphasizing the potential risks from advertising technologies used on commercial sites, particularly when they come from third parties like ad or affiliate networks.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Roles in selection and management of marketing tech suppliers</title>
		<link>http://research.gigaom.com/chart/roles-in-selection-and-management-of-marketing-tech-suppliers/</link>
		<comments>http://research.gigaom.com/chart/roles-in-selection-and-management-of-marketing-tech-suppliers/#comments</comments>
		<pubDate>Thu, 30 Oct 2014 15:15:47 +0000</pubDate>
		<dc:creator><![CDATA[Cindy Waxer]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing technologies]]></category>
		<category><![CDATA[site governance]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-datamodule&#038;p=238175</guid>
		<description><![CDATA[IT's heavy hand in marketing technology supplier selection and management may be justified, but they may not be getting enough marketing input.]]></description>
		<wfw:commentRss>http://research.gigaom.com/chart/roles-in-selection-and-management-of-marketing-tech-suppliers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Departments getting regular data reports from site technologies</title>
		<link>http://research.gigaom.com/chart/departments-getting-regular-data-reports-from-site-technologies/</link>
		<comments>http://research.gigaom.com/chart/departments-getting-regular-data-reports-from-site-technologies/#comments</comments>
		<pubDate>Thu, 30 Oct 2014 15:14:58 +0000</pubDate>
		<dc:creator><![CDATA[Cindy Waxer]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing technologies]]></category>
		<category><![CDATA[site governance]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-datamodule&#038;p=238182</guid>
		<description><![CDATA[A lack of data sharing prevents marketers from accessing the information needed to dig deeper into customer behavior, as well as convert customer interactions into actionable insights. ]]></description>
		<wfw:commentRss>http://research.gigaom.com/chart/departments-getting-regular-data-reports-from-site-technologies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tools used to manage site marketing and commerce tech</title>
		<link>http://research.gigaom.com/chart/tools-used-to-manage-site-marketing-and-commerce-tech/</link>
		<comments>http://research.gigaom.com/chart/tools-used-to-manage-site-marketing-and-commerce-tech/#comments</comments>
		<pubDate>Thu, 30 Oct 2014 15:14:16 +0000</pubDate>
		<dc:creator><![CDATA[Cindy Waxer]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing technologies]]></category>
		<category><![CDATA[Site Analytics]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-datamodule&#038;p=238186</guid>
		<description><![CDATA[IT relies on a variety of tools - some fairly simple - to manage site marketing and commerce technologies.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Day-to-day management of site marketing and commerce technologies</title>
		<link>http://research.gigaom.com/chart/day-to-day-management-of-site-marketing-and-commerce-technologies/</link>
		<comments>http://research.gigaom.com/chart/day-to-day-management-of-site-marketing-and-commerce-technologies/#comments</comments>
		<pubDate>Thu, 30 Oct 2014 15:13:16 +0000</pubDate>
		<dc:creator><![CDATA[Cindy Waxer]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing technologies]]></category>
		<category><![CDATA[site governance]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-datamodule&#038;p=238179</guid>
		<description><![CDATA[On a day-to-day basis, marketing is being left out of the loop as IT controls the usage of e-commerce, marketing, and analytics technologies.]]></description>
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