As companies stop just talking about big data, and start applying it to business, the conversation shifts back and forth from tools to the data itself. Two years ago at Structure:… Read more »
If you’re in senior management at a startup or a midsize tech company, you’re likely bored with and flummoxed by necessary but tedious back-office functions like HR, accounting, and legal. And there’s an even… Read more »
Gigaom readers rated emerging technologies and overall connectedness as the most disruptive industry forces. But they might be underestimating how platforms shift into new markets. Read more »
Clayton Christensen’s model of disruption still holds true, but we’re also seeing new types emerge. Here we examine four different kinds, and ask you, readers, to weigh in with your thoughts… Read more »
The pace of change in the U.S. television business is notoriously glacial. There’s truth to the adage that buyers and sellers of the $75 billion spent annually on TV advertising will… Read more »
If Twitter is broken, it shouldn’t be that hard to fix. Most of Twitter’s ailments are self-inflicted, and curable by a dose of focus. It must define and serve its audience… Read more »
Facebook is overstating the importance of its cookie-free ad server, but Google’s DoubleClick empire is facing its first serious threat in years. Advertisers and agencies should launch trials immediately, if for… Read more »
Your website is part of a “marketing cloud.” In this case, we’re not talking about a product from Adobe or Salesforce.com, but the combination of all those marketing technologies used to… Read more »
Some marketing-technology platforms — especially those from the big guys — are far too CRM-focused, at the expense of advertising and multichannel and multi-objective campaigns. Read more »