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David Card

David Card

VP Research

In 2013 look for the action in social technologies to be increasingly enterprise-focused. In 2012 investors soured on consumer social media companies: Groupon, Zynga, and even Facebook were deemed disappointing. Arguably,… Read more »

In a clash of enterprise social collaboration, Salesforce has the bigger announcement, but product doesn’t ship till the second half of 2013. Salesforce says it will be getting into the hosted… Read more »

Google is buying Wildfire, another one of those companies that makes some technology but whose primary business is more like an ad agency: helping customers manage social media marketing campaigns. AllThingsD… Read more »

Some of Facebook’s bad press stems from its dependence on low-cost, direct-marketing oriented display ads. The social network giant can make plenty of money off its cheap inventory, but it really… Read more »

Some might see the big ad agency holding company WPP signing a deal with Buddy Media as a sign of social media advertising technology consolidaton. Certainly, the space – and online… Read more »

Some unrelated news items illustrate that social media advertising is shaping up. Two companies that help marketers build Facebook company pages and incorporate them into marketing campaigns crowed about their growth:… Read more »

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