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In 2013 look for the action in social technologies to be increasingly enterprise-focused. In 2012 investors soured on consumer social media companies: Groupon, Zynga, and even Facebook were deemed disappointing. Arguably,… Read more »

Back in the day of Peoplesoft, they called it HR software. Now it’s “talent management,” and it helps if there is a social enterprise – and Big Data – theme to… Read more »

Google is buying Wildfire, another one of those companies that makes some technology but whose primary business is more like an ad agency: helping customers manage social media marketing campaigns. AllThingsD… Read more »

If Microsoft buys Yammer, it should focus on keeping Yammer a horizontal platform and learn how to adapt to freemium pricing rather than obsess over deeply integrating Yammer across its product… Read more »

Another day, another ad technology/data acquisition. Oracle is in a race with Salesforce.com and others to weave together social CRM services and analytics, while Google wants to shore up its already… Read more »

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