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In 2013 look for the action in social technologies to be increasingly enterprise-focused. In 2012 investors soured on consumer social media companies: Groupon, Zynga, and even Facebook were deemed disappointing. Arguably,… Read more »

Wall Street seems to love Workday, that is on-trend with cloud and mobile enterprise software, if a little light as a social or platform play. After re-pricing its offering from $24-26,… Read more »

Integrating HootSuite’s social media dashboard into other collaboration and marketing technology is the way to go. Not acting as a communications hub. Not every application should be a communications hub. HootSuite… Read more »

Back in the day of Peoplesoft, they called it HR software. Now it’s “talent management,” and it helps if there is a social enterprise – and Big Data – theme to… Read more »

In a clash of enterprise social collaboration, Salesforce has the bigger announcement, but product doesn’t ship till the second half of 2013. Salesforce says it will be getting into the hosted… Read more »

Google is buying Wildfire, another one of those companies that makes some technology but whose primary business is more like an ad agency: helping customers manage social media marketing campaigns. AllThingsD… Read more »

If Microsoft buys Yammer, it should focus on keeping Yammer a horizontal platform and learn how to adapt to freemium pricing rather than obsess over deeply integrating Yammer across its product… Read more »

Based on a single, unnamed source, the Wall Street Journal says Microsoft is about to buy Yammer for $1.2 billion. Microsoft’s SharePoint enterprise collaboration software is notoriously difficult to deploy. The… Read more »

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