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In 2013 look for the action in social technologies to be increasingly enterprise-focused. In 2012 investors soured on consumer social media companies: Groupon, Zynga, and even Facebook were deemed disappointing. Arguably,… Read more »

Integrating HootSuite’s social media dashboard into other collaboration and marketing technology is the way to go. Not acting as a communications hub. Not every application should be a communications hub. HootSuite… Read more »

Google is talking about how Google+ can integrate existing Google apps to deliver an enterprise collaboration or work media product. Remember Wave? It never caught on partly because it lacked a single… Read more »

In a clash of enterprise social collaboration, Salesforce has the bigger announcement, but product doesn’t ship till the second half of 2013. Salesforce says it will be getting into the hosted… Read more »

If Microsoft buys Yammer, it should focus on keeping Yammer a horizontal platform and learn how to adapt to freemium pricing rather than obsess over deeply integrating Yammer across its product… Read more »

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