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		<title>Jump-starting marketing tech adoption by bundling data</title>
		<link>http://gigaom.com/2015/03/01/jump-starting-marketing-tech-adoption-by-bundling-data/</link>
		<comments>http://gigaom.com/2015/03/01/jump-starting-marketing-tech-adoption-by-bundling-data/#comments</comments>
		<pubDate>Sun, 01 Mar 2015 14:00:49 +0000</pubDate>
		<dc:creator><![CDATA[David Card]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising tech]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Data Marketplace]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing technologies]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:ORCL]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=917711</guid>
		<description><![CDATA[As companies stop just talking about big data, and start applying it to business, the conversation shifts back and forth from tools to the data itself. Two years ago at Structure:&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/03/01/jump-starting-marketing-tech-adoption-by-bundling-data/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Cure back-office blues with tech management techniques</title>
		<link>https://gigaom.com/2015/02/08/cure-back-office-blues-with-tech-management-techniques/</link>
		<comments>https://gigaom.com/2015/02/08/cure-back-office-blues-with-tech-management-techniques/#comments</comments>
		<pubDate>Sun, 08 Feb 2015 14:00:56 +0000</pubDate>
		<dc:creator><![CDATA[David Card]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[back office]]></category>
		<category><![CDATA[devops]]></category>
		<category><![CDATA[future of work]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[payroll/accounting]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=912827</guid>
		<description><![CDATA[If you're in senior management at a startup or a midsize tech company, you're likely bored with and flummoxed by necessary but tedious back-office functions like HR, accounting, and legal. And there's an even&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/02/08/cure-back-office-blues-with-tech-management-techniques/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ranking the disruption potential of industry forces</title>
		<link>https://gigaom.com/2015/01/11/ranking-the-disruption-potential-of-industry-forces/</link>
		<comments>https://gigaom.com/2015/01/11/ranking-the-disruption-potential-of-industry-forces/#comments</comments>
		<pubDate>Sun, 11 Jan 2015 14:00:14 +0000</pubDate>
		<dc:creator><![CDATA[David Card]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[disruption]]></category>
		<category><![CDATA[disruptive technology]]></category>
		<category><![CDATA[Emerging Technologies]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=905337</guid>
		<description><![CDATA[Gigaom readers rated emerging technologies and overall connectedness as the most disruptive industry forces. But they might be underestimating how platforms shift into new markets.]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/11/ranking-the-disruption-potential-of-industry-forces/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Beyond Christensen: new models of industry disruption</title>
		<link>https://gigaom.com/2014/12/21/beyond-christensen-new-models-of-industry-disruption/</link>
		<comments>https://gigaom.com/2014/12/21/beyond-christensen-new-models-of-industry-disruption/#comments</comments>
		<pubDate>Sun, 21 Dec 2014 14:00:33 +0000</pubDate>
		<dc:creator><![CDATA[David Card]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[disruption]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:NFLX]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=901866</guid>
		<description><![CDATA[Clayton Christensen's model of disruption still holds true, but we’re also seeing new types emerge. Here we examine four different kinds, and ask you, readers, to weigh in with your thoughts&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/21/beyond-christensen-new-models-of-industry-disruption/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Programmatic ad-buying is finally coming to television</title>
		<link>https://gigaom.com/2014/12/14/programmatic-ad-buying-is-finally-coming-to-television/</link>
		<comments>https://gigaom.com/2014/12/14/programmatic-ad-buying-is-finally-coming-to-television/#comments</comments>
		<pubDate>Sun, 14 Dec 2014 14:00:06 +0000</pubDate>
		<dc:creator><![CDATA[David Card]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[programmatic advertising]]></category>
		<category><![CDATA[programmatic online buying]]></category>
		<category><![CDATA[Television advertising]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=900180</guid>
		<description><![CDATA[The pace of change in the U.S. television business is notoriously glacial. There’s truth to the adage that buyers and sellers of the $75 billion spent annually on TV advertising will&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/14/programmatic-ad-buying-is-finally-coming-to-television/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Contrarian views on the role of fashion in wearables</title>
		<link>https://gigaom.com/2014/11/23/contrarian-views-on-the-role-of-fashion-in-wearables/</link>
		<comments>https://gigaom.com/2014/11/23/contrarian-views-on-the-role-of-fashion-in-wearables/#comments</comments>
		<pubDate>Sun, 23 Nov 2014 14:00:06 +0000</pubDate>
		<dc:creator><![CDATA[David Card]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[fashion]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AAPL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=890731</guid>
		<description><![CDATA[Most would say it's a given that the fashion industry will have a big role in wearables. Some smart designers beg to differ.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/11/23/contrarian-views-on-the-role-of-fashion-in-wearables/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How to fix Twitter</title>
		<link>https://gigaom.com/2014/11/09/how-to-fix-twitter/</link>
		<comments>https://gigaom.com/2014/11/09/how-to-fix-twitter/#comments</comments>
		<pubDate>Sun, 09 Nov 2014 14:00:42 +0000</pubDate>
		<dc:creator><![CDATA[David Card]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=887115</guid>
		<description><![CDATA[If Twitter is broken, it shouldn’t be that hard to fix. Most of Twitter’s ailments are self-inflicted, and curable by a dose of focus. It must define and serve its audience&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/11/09/how-to-fix-twitter/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Facebook&#8217;s new Atlas is a real threat to Google display dominance</title>
		<link>https://gigaom.com/2014/10/05/facebooks-new-atlas-is-a-real-threat-to-google-display-dominance/</link>
		<comments>https://gigaom.com/2014/10/05/facebooks-new-atlas-is-a-real-threat-to-google-display-dominance/#comments</comments>
		<pubDate>Sun, 05 Oct 2014 14:41:18 +0000</pubDate>
		<dc:creator><![CDATA[David Card]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cross-device targeting]]></category>
		<category><![CDATA[marketing technologies]]></category>
		<category><![CDATA[online-advertising]]></category>
		<category><![CDATA[real time bidding]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AAPL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AOL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:MSFT]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:YHOO]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:AAPL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:AOL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:MSFT]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:YHOO]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=878048</guid>
		<description><![CDATA[Facebook is overstating the importance of its cookie-free ad server, but Google's DoubleClick empire is facing its first serious threat in years. Advertisers and agencies should launch trials immediately, if for&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/10/05/facebooks-new-atlas-is-a-real-threat-to-google-display-dominance/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Increase ROI by more than 10% with a better managed marketing cloud</title>
		<link>http://research.gigaom.com/webinar/increase-roi-by-more-than-10-with-a-better-managed-marketing-cloud/</link>
		<comments>http://research.gigaom.com/webinar/increase-roi-by-more-than-10-with-a-better-managed-marketing-cloud/#comments</comments>
		<pubDate>Thu, 11 Sep 2014 17:00:00 +0000</pubDate>
		<dc:creator><![CDATA[David Card]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go_webinar&#038;p=236040</guid>
		<description><![CDATA[Your website is part of a “marketing cloud.” In this case, we’re not talking about a product from Adobe or Salesforce.com, but the combination of all those marketing technologies used to&#8230;]]></description>
		<wfw:commentRss>http://research.gigaom.com/webinar/increase-roi-by-more-than-10-with-a-better-managed-marketing-cloud/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s needed from marketing clouds, part II</title>
		<link>https://gigaom.com/2014/08/31/whats-needed-from-marketing-clouds-part-ii/</link>
		<comments>https://gigaom.com/2014/08/31/whats-needed-from-marketing-clouds-part-ii/#comments</comments>
		<pubDate>Sun, 31 Aug 2014 13:00:23 +0000</pubDate>
		<dc:creator><![CDATA[David Card]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[digital-marketing]]></category>
		<category><![CDATA[marketing clouds]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NSYE:CRM]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=868621</guid>
		<description><![CDATA[Some marketing-technology platforms — especially those from the big guys — are far too CRM-focused, at the expense of advertising and multichannel and multi-objective campaigns.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/31/whats-needed-from-marketing-clouds-part-ii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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