As digital takes an increasingly large chunk of marketing and advertising spending, major enterprise software and CRM players, as well as digital marketing specialists, are putting together suites of products in… Read more »
LinkedIn has its eyes on a billion-dollar B2B marketing business. It’s got a sporting chance, but marketers need independent marketing platforms as well. Read more »
Over half of big spenders said they’d likely spend more budget on social media marketing. They’re also driving mobile and video, while not neglecting search. Read more »
The vast majority of digital marketers with budgets over $1 million rely on multiple programs because they’re using digital for all marketing objectives: awareness, acquisition, conversion, and retention. Read more »
All the big guys – Adobe, IBM, Salesforce, Oracle – have a suite of marketing tech platform tools they call marketing clouds. Social media marketing is the obvious focus, but what… Read more »
Big players like Adobe, Salesforce, IBM and Oracle offer suites of tools for managing marketing technology. Some call them “marketing clouds.” Give us your thoughts on what forces are shaping the… Read more »