Today’s retailers must understand and service customers that operate both online and in-store and expect their chosen brands to be available anytime and on multiple devices. Read more »
Spurred by some spectacular successes, and some equally spectacular failures, real-time marketing is expanding beyond its roots as brand content synced to events and spread via social media. Read more »
User-generated content has become mobile and more visually sophisticated thanks to an explosion of apps such as Vine and Snapchat, and the rise of the celebrity consumer. Read more »
Nearly 60 percent of companies said they were going to increase their digital marketing spending, while 37 percent expected a flat budget. Few are decreasing spending, even in a tough economy… Read more »
Big spenders are willing to invest in social because even though ROI is difficult to prove, they are more likely to have access to tools such as social listening platforms and… Read more »
Social media and content marketing are interrelated, with social having emerged as a cost-effective and efficient way for marketers to share branded content. Read more »
A sizable number of marketers also believe referral helps them capitalize on their social follower base and capitalize on their existing email user subscriber base. Read more »
43 percent of referral marketers acquire more than 35 percent of their new customers with it. This is double the percentage of marketers who report such acquisition rates using email. Read more »
Referral marketing is an under-used but highly valued way to acquire customers. A smaller but satisfied segment of marketers are using it effectively, suggesting that savvy marketers can get a leg… Read more »
Marketers ranked social right behind email as the most effective tactic for brand awareness and customer retention, but perceptions of social’s efficacy for acquisition and conversion dipped noticeably. Read more »