<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
			xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
		>

<channel>
	<title>Gigaom Search</title>
	<atom:link href="http://search.gigaom.com/author/daviddeal/feed/" rel="self" type="application/rss+xml" />
	<link>http://search.gigaom.com</link>
	<description>Search and browse the archives</description>
	<lastBuildDate>Wed, 11 Mar 2015 04:34:30 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=4.1</generator>
	<item>
		<title>Enticing the Everywhere Customer: Steps and Solutions for Brand Managers</title>
		<link>http://research.gigaom.com/report/enticing-the-everywhere-customer-steps-and-solutions-for-brand-managers/</link>
		<comments>http://research.gigaom.com/report/enticing-the-everywhere-customer-steps-and-solutions-for-brand-managers/#comments</comments>
		<pubDate>Fri, 30 Jan 2015 17:00:11 +0000</pubDate>
		<dc:creator><![CDATA[David Deal]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[everywhere customer]]></category>
		<category><![CDATA[live chat]]></category>
		<category><![CDATA[Macy's Wells Fargo]]></category>
		<category><![CDATA[Mayday]]></category>
		<category><![CDATA[My Disney]]></category>
		<category><![CDATA[online retail]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AAPL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AMZN]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:AAPL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:AMZN]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:DIS]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:IBM]]></category>
		
		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-report&#038;p=244460/</guid>
		<description><![CDATA[Today's retailers must understand and service customers that operate both online and in-store and expect their chosen brands to be available anytime and on multiple devices. ]]></description>
		<wfw:commentRss>http://research.gigaom.com/report/enticing-the-everywhere-customer-steps-and-solutions-for-brand-managers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Real-time marketing takes hold</title>
		<link>http://research.gigaom.com/report/real-time-marketing-takes-hold/</link>
		<comments>http://research.gigaom.com/report/real-time-marketing-takes-hold/#comments</comments>
		<pubDate>Fri, 21 Nov 2014 19:40:00 +0000</pubDate>
		<dc:creator><![CDATA[David Deal]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[real-time marketing]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-report&#038;p=241828/</guid>
		<description><![CDATA[Spurred by some spectacular successes, and some equally spectacular failures, real-time marketing is expanding beyond its roots as brand content synced to events and spread via social media. ]]></description>
		<wfw:commentRss>http://research.gigaom.com/report/real-time-marketing-takes-hold/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content marketing: brands embrace user images and video</title>
		<link>http://research.gigaom.com/report/content-marketing-brands-embrace-user-images-and-video/</link>
		<comments>http://research.gigaom.com/report/content-marketing-brands-embrace-user-images-and-video/#comments</comments>
		<pubDate>Fri, 24 Oct 2014 13:00:15 +0000</pubDate>
		<dc:creator><![CDATA[David Deal]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing technology]]></category>
		<category><![CDATA[user-generated content]]></category>
		<category><![CDATA[user-generated video]]></category>
		<category><![CDATA[visual storytelling]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-report&#038;p=239649/</guid>
		<description><![CDATA[User-generated content has become mobile and more visually sophisticated thanks to an explosion of apps such as Vine and Snapchat, and the rise of the celebrity consumer.]]></description>
		<wfw:commentRss>http://research.gigaom.com/report/content-marketing-brands-embrace-user-images-and-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Expected digital marketing spending change</title>
		<link>http://research.gigaom.com/chart/expected-digital-marketing-spending-change/</link>
		<comments>http://research.gigaom.com/chart/expected-digital-marketing-spending-change/#comments</comments>
		<pubDate>Wed, 08 Oct 2014 13:38:02 +0000</pubDate>
		<dc:creator><![CDATA[David Deal]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[digital-marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-datamodule&#038;p=231887</guid>
		<description><![CDATA[Nearly 60 percent of companies said they were going to increase their digital marketing spending, while 37 percent expected a flat budget. Few are decreasing spending, even in a tough economy&#8230;]]></description>
		<wfw:commentRss>http://research.gigaom.com/chart/expected-digital-marketing-spending-change/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Other social media marketing characteristics</title>
		<link>http://research.gigaom.com/chart/other-social-media-marketing-characteristics/</link>
		<comments>http://research.gigaom.com/chart/other-social-media-marketing-characteristics/#comments</comments>
		<pubDate>Wed, 08 Oct 2014 13:31:29 +0000</pubDate>
		<dc:creator><![CDATA[David Deal]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[digital-marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-datamodule&#038;p=231947</guid>
		<description><![CDATA[Big spenders are willing to invest in social because even though ROI is difficult to prove, they are more likely to have access to tools such as social listening platforms and&#8230;]]></description>
		<wfw:commentRss>http://research.gigaom.com/chart/other-social-media-marketing-characteristics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Most effective at marketing objectives: Content marketing</title>
		<link>http://research.gigaom.com/chart/most-effective-at-marketing-objectives-content-marketing/</link>
		<comments>http://research.gigaom.com/chart/most-effective-at-marketing-objectives-content-marketing/#comments</comments>
		<pubDate>Wed, 08 Oct 2014 13:31:15 +0000</pubDate>
		<dc:creator><![CDATA[David Deal]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital-marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-datamodule&#038;p=231967</guid>
		<description><![CDATA[Social media and content marketing are interrelated, with social having emerged as a cost-effective and efficient way for marketers to share branded content. ]]></description>
		<wfw:commentRss>http://research.gigaom.com/chart/most-effective-at-marketing-objectives-content-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Referral marketing characteristics</title>
		<link>http://research.gigaom.com/chart/referral-marketing-characteristics/</link>
		<comments>http://research.gigaom.com/chart/referral-marketing-characteristics/#comments</comments>
		<pubDate>Wed, 08 Oct 2014 13:31:04 +0000</pubDate>
		<dc:creator><![CDATA[David Deal]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[digital-marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[referral marketing]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-datamodule&#038;p=231963</guid>
		<description><![CDATA[A sizable number of marketers also believe referral helps them capitalize on their social follower base and capitalize on their existing email user subscriber base.]]></description>
		<wfw:commentRss>http://research.gigaom.com/chart/referral-marketing-characteristics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Share of new customers from referral marketing</title>
		<link>http://research.gigaom.com/chart/share-of-new-customers-from-referral-marketing/</link>
		<comments>http://research.gigaom.com/chart/share-of-new-customers-from-referral-marketing/#comments</comments>
		<pubDate>Wed, 08 Oct 2014 13:30:54 +0000</pubDate>
		<dc:creator><![CDATA[David Deal]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[digital-marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[referral marketing]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-datamodule&#038;p=231959</guid>
		<description><![CDATA[43 percent of referral marketers acquire more than 35 percent of their new customers with it. This is double the percentage of marketers who report such acquisition rates using email. ]]></description>
		<wfw:commentRss>http://research.gigaom.com/chart/share-of-new-customers-from-referral-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Most effective at marketing objectives: Referral marketing</title>
		<link>http://research.gigaom.com/chart/most-effective-at-marketing-objectives-referral-marketing/</link>
		<comments>http://research.gigaom.com/chart/most-effective-at-marketing-objectives-referral-marketing/#comments</comments>
		<pubDate>Wed, 08 Oct 2014 13:30:42 +0000</pubDate>
		<dc:creator><![CDATA[David Deal]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[digital-marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[referral marketing]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-datamodule&#038;p=231948</guid>
		<description><![CDATA[Referral marketing is an under-used but highly valued way to acquire customers. A smaller but satisfied segment of marketers are using it effectively, suggesting that savvy marketers can get a leg&#8230;]]></description>
		<wfw:commentRss>http://research.gigaom.com/chart/most-effective-at-marketing-objectives-referral-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Characteristics that best describe social media marketing</title>
		<link>http://research.gigaom.com/chart/characteristics-that-best-describe-social-media-marketing/</link>
		<comments>http://research.gigaom.com/chart/characteristics-that-best-describe-social-media-marketing/#comments</comments>
		<pubDate>Wed, 08 Oct 2014 13:30:28 +0000</pubDate>
		<dc:creator><![CDATA[David Deal]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[digital-marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-datamodule&#038;p=231935</guid>
		<description><![CDATA[Marketers ranked social right behind email as the most effective tactic for brand awareness and customer retention, but perceptions of social's efficacy for acquisition and conversion dipped noticeably.]]></description>
		<wfw:commentRss>http://research.gigaom.com/chart/characteristics-that-best-describe-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>