ResearchShare of new customers from email marketing
Even email fans use email as part of a multi-pronged customer acquisition approach. Most marketers get fewer than 25 percent of their new customers from email marketing Read more »
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Even email fans use email as part of a multi-pronged customer acquisition approach. Most marketers get fewer than 25 percent of their new customers from email marketing Read more »
56 percent of marketers surveyed identified email as being most effective at retention, several points ahead of social media marketing. Read more »
Marketers consistently ranked email as the single most-effective tactic for awareness, acquisition, conversion, and retention. Read more »
Companies that spend over $1 million yearly on digital marketing are fueling spending on social media marketing. Companies with smaller budgets are accountable for a large portion of content marketing and… Read more »
Marketers are drawing on a broad palette of digital marketing tactics depending on their objectives, with the four most popular tactics being email marketing, social media marketing, search engine optimization, and… Read more »
Digital marketing is being used consistently across the entire customer experience. Marketers say all marketing funnel objectives are important. Read more »
Acquiring customers in the digital era is like creating a mosaic: To achieve a beautiful outcome, companies need to find the right blend of tactics. Read more »
Visual storytelling means having a clear strategy for connecting visuals back to your brand strategy and for measuring engagement, reach, visibility, and referrals. Read more »