ResearchSizing the EU app economy
Will the emerging app economy reboot a struggling Europe, jump-starting job growth and infusing European Union countries with startup energy? Signs are promising. Read more »
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Will the emerging app economy reboot a struggling Europe, jump-starting job growth and infusing European Union countries with startup energy? Signs are promising. Read more »
To gain knowledge on the impact of social discovery, they looked at those consumers who use social networks to find out about entertainment options. Based on a survey, 36 percent of… Read more »
Generalist networks such as Myspace, Google+, and Pinterest, though the next most popular, register fewer than 20 percent penetration among multiple networkers. Read more »
Content owners, whether they are publishers, retailers, or marketers, are always looking for new ways to deliver a unique experience to their customers. We call this content personalization. Key trends in… Read more »
In March 2012, GigaOM Pro fielded a survey to a nationally representative sample of U.S. consumers. The results provide insights into how people discover and influence at the dawn of the… Read more »
Gone are the days of traditional content recommendations, which were previously the exclusive domain of professional media outlets. Now, with the growing abundance of social networks and recommendations tools available to… Read more »
When it comes to content discovery, one of the most interesting trends occurring is the proliferation of emerging discovery tools. Consumers now discover content through social entertainment sites like GetGlue, social… Read more »
Digital and social discovery tools may be in their relative infancy and also may not yet be strongly impacting mainstream media audiences, but their relationship with the similarly early-stage paid-content sector… Read more »
The impact of social explorers is set to increase: As online time eats further into traditional media time, its value as a recommendation channel intensifies. Social explorers are embracing the tools… Read more »
Social explorers are at the vanguard of paid content. They markedly over-index on all forms of paid-content adoption, not only in comparison to overall consumers but also in relation to all… Read more »