Communicating with friends is the most popular activity in social networks among survey respondents for both single-network users, and multiple network users. A majority of other activity rates for single-network users… Read more »
Multiple network users tend to consume more and participate more in social networks. While reading comments and reviews is one of the most popular online activities among both groups of social… Read more »
A majority of both single and multiple network users use friends’ recommendations as sources of entertainment recommendations. Social networks are ranked as the third most common source of entertainment recommendations for… Read more »
According to survey results, 79% of respondents said communicating with friends is one of the main reasons for using social networking, followed by viewing or posting photos at 46%. Read more »
Facebook, with its network-effect-driven scale, dominates the social media landscape. LinkedIn and Twitter follow at a distant second and third. This market will continue to be defined by these dynamics for… Read more »
New social tools and sites are facilitating a democratization of discovery, where one-to- many recommendations are no longer the exclusive domain of professional media and traditional tastemakers. Read more »
To gain knowledge on the impact of social discovery, they looked at those consumers who use social networks to find out about entertainment options. Based on a survey, 36 percent of… Read more »
To gain knowledge on the impact of social discovery, they looked at those consumers who use social networks to find out about entertainment options. There is yet another reason why media… Read more »