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ResearchDemographics: Age The types of online video content viewed regularly varies widely by age.
ResearchDemographics: Age
The younger the consumer, the more likely they are to watch video online. Read more »
ResearchDemographics: Gender When it comes to viewing particular forms of online video content:
ResearchContent Type: Other Detail
Despite the high profile growth of Hulu and similar TV aggregator sites, only 27% of active OVVs regularly watch video on such sites. Read more »
ResearchContent Type: Short-form Content
Short-form content — such as user- generated content (e.g., YouTube) and social network video (e.g., Facebook) — continues to rank as the most frequently viewed online video content. Read more »
ResearchContent Type: Overall Preferences
We asked online video viewers (OVVs) what types of content they tune into on a regular basis, not the frequency or duration of these views. Read more »