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Paul Sweeting
Principal
Paul Sweeting is a lead Analyst for Gigaom Research and the founder of Concurrent Media Strategies, a Washington, D.C.–based consulting and editorial services firm specializing in digital media technology and policy issues. In 2007 he developed and launched Content Agenda, a website owned by Reed Business Information, the publisher of Daily Variety, Broadcasting & Cable, Video Business, Publishers Weekly, and other media-related properties. He left RBI in 2009 and launched the Media Wonk blog, which examined the impact of digital technology on the way cultural products are created, communicated, and perceived, both in commercial terms and as a cultural and political phenomenon. In 2010 he launched Concurrent Media Strategies and the Current Media website, which incorporated the Media Wonk blog.
Real-time data analytics and programmatic ad buying and selling are becoming more critical to brand marketers as they refocus more of their efforts from traditional TV channels to digital platforms. Read more »
As other types of publishers have before them, the TV industry’s digital strategy increasingly will need to incorporate the mobile-first principle. Read more »
It’s clear from his responses to Verizon and AT&T, however, that Wheeler is skeptical of their apocalyptic warnings about the dire impact on future broadband investment that would ensue from reclassification… Read more »
Live sports rights are increasingly expensive, and there are only so many compelling awards shows and specials to go around. That’s left networks and advertisers looking for other solutions. Read more »
In Netflix’s subscription-based on-demand world, viewership is cumulative. Measuring it at any given point in time might give you a number, but that number has little correlation with the content’s value… Read more »
One of the most puzzling aspects of the peering disputes that have arisen — principally between Netflix and a handful of the largest ISPs — is how little money appears to… Read more »
Now that Barack Obama has put his clear personal stamp on net neutrality, even Republicans who wouldn’t know Title II from the Tidal Basin, will be utterly, eternally and vocally opposed… Read more »
The networks generally insist that marketers are simply being cautious and that ad spending will ultimately pick up, but investors and analysts are clearly growing skeptical. Read more »