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Paul Sweeting

Paul Sweeting

Principal

Paul Sweeting is a lead Analyst for Gigaom Research and the founder of Concurrent Media Strategies, a Washington, D.C.–based consulting and editorial services firm specializing in digital media technology and policy issues. In 2007 he developed and launched Content Agenda, a website owned by Reed Business Information, the publisher of Daily Variety, Broadcasting & Cable, Video Business, Publishers Weekly, and other media-related properties. He left RBI in 2009 and launched the Media Wonk blog, which examined the impact of digital technology on the way cultural products are created, communicated, and perceived, both in commercial terms and as a cultural and political phenomenon. In 2010 he launched Concurrent Media Strategies and the Current Media website, which incorporated the Media Wonk blog.

Now there is more premium video content and ad inventory available online, and brand marketers are starting to experiment with digital techniques to capture the efficiencies and targeting ability offered by… Read more »

For all the attention going to HTML 5 and browser-based apps, native apps are still the most popular way to access mobile media content, according to comScore. The The analytics firm… Read more »

Does Facebook have a Mark Zuckerberg problem? If eyebrows were raised when Facebook’s initial S-1 revealed Zuckerberg’s near complete control of the board and voting shares, they’re positively twitching now in… Read more »

Online platforms are sharpening their pitches to advertisers as they compete more aggressively with traditional platforms for marketing dollars. AOL is making perhaps the most direct bid to shift marketing dollars… Read more »

Things are suddenly moving quite fast on the digital privacy front. With privacy legislation stalled in Congress, the Obama Administration on Wednesday moved to take matters into its own hands by… Read more »

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