ResearchSurvey: digital marketing tactics for customer acquisition
Acquiring customers in the digital era is like creating a mosaic: To achieve a beautiful outcome, companies need to find the right blend of tactics. Read more »
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Acquiring customers in the digital era is like creating a mosaic: To achieve a beautiful outcome, companies need to find the right blend of tactics. Read more »
The shift from fixed to mobile platforms has the potential to disrupt the TV advertising economy by enabling new ways to aggregate, measure and engage with audiences beyond the exclusive control… Read more »
Three proposed acquisitions led the news in the third quarter of 2013. Meanwhile, Apple Inc. released two new iPhones and, just as importantly, gave the iOS 7 a major makeover. Read more »
The third quarter of 2013 was a period of continued consolidation in the enterprise social and work management markets. This quarterly wrapup analyzes the quarter’s events and trends, and provides a… Read more »
Long gone are the days when broadcast and cable networks, magazines, and radio were the gateways to customers. Today brand advertisers must go to much greater lengths to find their audiences… Read more »
Lose your love handles, call your mom more often, get that promotion: If you’re like many of us, you’re already thinking over some New Year’s resolutions that will make you a… Read more »
The future of work is already here. It is just already distributed, one might say. The freelance economy, microtasking, mobile workers, coworking spaces, crowdsourcing: All of these point to how work… Read more »
Social Nuggets observed discussions focused around the iPhone 4s and the 4G network and gathered the information on what the media had to say. Read more »
Thanks to Facebook and other social networks, if we can accurately put a name to a face, there’s a lot of personal information available online to tell us about that person… Read more »
Unsurprisingly, they’re highly mobile. Many of them also blend work and life, rather than creating the hard lines of separation that one might expect. Read more »