ResearchRoles in selection and management of marketing tech suppliers
IT’s heavy hand in marketing technology supplier selection and management may be justified, but they may not be getting enough marketing input. Read more »
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IT’s heavy hand in marketing technology supplier selection and management may be justified, but they may not be getting enough marketing input. Read more »
A lack of data sharing prevents marketers from accessing the information needed to dig deeper into customer behavior, as well as convert customer interactions into actionable insights. Read more »
IT relies on a variety of tools – some fairly simple – to manage site marketing and commerce technologies. Read more »
On a day-to-day basis, marketing is being left out of the loop as IT controls the usage of e-commerce, marketing, and analytics technologies. Read more »
Large transaction-oriented sites use a broad variety of e-commerce and analytics technologies to support and drive business. Read more »
Today’s marketing technology landscape is a highly complex labyrinth of platforms, applications, and APIs. To fully reap the benefits, though, IT leaders need to do a better job managing their sites’… Read more »
Mobile marketing is undergoing a period of rapid growth and maturation and has adopted many innovations first pioneered in web display ads, including programmatic inventory sales. Read more »
Lack of performance out of the gate can kill a web or mobile-based app quickly. Designers must focus on performance considerations as part of the entire UX equation. Read more »
User-generated content has become mobile and more visually sophisticated thanks to an explosion of apps such as Vine and Snapchat, and the rise of the celebrity consumer. Read more »
The latest updates from key players, mergers & acquisitions, executive transitions, and funding news across the cloud market in 3Q. Read more »