ResearchShare of new customers from email marketing
Even email fans use email as part of a multi-pronged customer acquisition approach. Most marketers get fewer than 25 percent of their new customers from email marketing Read more »
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Even email fans use email as part of a multi-pronged customer acquisition approach. Most marketers get fewer than 25 percent of their new customers from email marketing Read more »
56 percent of marketers surveyed identified email as being most effective at retention, several points ahead of social media marketing. Read more »
Marketers consistently ranked email as the single most-effective tactic for awareness, acquisition, conversion, and retention. Read more »
Companies that spend over $1 million yearly on digital marketing are fueling spending on social media marketing. Companies with smaller budgets are accountable for a large portion of content marketing and… Read more »
Marketers are drawing on a broad palette of digital marketing tactics depending on their objectives, with the four most popular tactics being email marketing, social media marketing, search engine optimization, and… Read more »
Agile innovation is now the overall greatest motivator for change. But buyers and sellers still need to make the cost argument for cloud computing, to assure adoption. Read more »
Security will be the number one concern for buyers of all mobile and cloud solutions for some time to comeāeven though cloud architectures and implementations are actually accumulating a better record… Read more »
Both mainstream and leading-edge users are moving their web presence to cloud-based solutions. Mainstream users are migrating more IT services, and doing more data center consolidation. Read more »
The plurality of mainstream buyers seek to migrate necessary but non-revenue IT functions to the cloud. But they’re starting to identify new, cloud-based business opportunities. Read more »
Front-office applications are typically the first area that businesses shift to the cloud. But business analytics and other back office functions appear ripe for migration. Read more »