Implementing a contiguous, enterprise-wide data storage architecture can be used to break down the barriers and relieve applications of the burden of data silos. Read more »
Advertising technology involves a formidable set of requirements, and a new category of database known as NewSQL is emerging to address multi-genre analytics. Read more »
While a mobile app must fulfill its core function, it must also continue a dialog with its users to remain relevant. Doing so requires ongoing, intelligent, targeted outreach to customers and… Read more »
Digital marketing is being used consistently across the entire customer experience. Marketers say all marketing funnel objectives are important. Read more »
There are several drivers for the adoption of chat-influenced conversational tools and their replacement of less-conversational communication tools, and their rise will affect the enterprise-collaboration space in a number of ways. Read more »
Until businesses understand and harness the context in which consumers use mobile devices, they will continue to fall short of customer expectations. Read more »
While large organizations have a wide array of tools at their disposal, small and medium-sized business are best poised to leverage the benefits of file sharing and synchronization services. Read more »
Health care players are making open data as much a part of their business models as they are for slick marketing campaigns. But for an industry that still relies on fax… Read more »
Web real-time communication (WebRTC) has evolved from an experimental technology to a legitimate communications platform with real mass-market potential. Whether its true potential is ever fully realized is far from clear,… Read more »