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	<title>Gigaom Search &#187; Companies &#187; Adidas</title>
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		<title>The new Adidas fitness tracker isn&#8217;t a smartwatch, it&#8217;s a modern heart rate monitor</title>
		<link>https://gigaom.com/2014/07/09/the-new-adidas-fitness-tracker-isnt-a-smartwatch-its-a-modern-heart-rate-monitor/</link>
		<comments>https://gigaom.com/2014/07/09/the-new-adidas-fitness-tracker-isnt-a-smartwatch-its-a-modern-heart-rate-monitor/#comments</comments>
		<pubDate>Wed, 09 Jul 2014 18:45:44 +0000</pubDate>
		<dc:creator><![CDATA[Kif Leswing]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Adidas miCoach]]></category>
		<category><![CDATA[Heart rate]]></category>
		<category><![CDATA[Tracker]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=856469</guid>
		<description><![CDATA[The new wrist-worn fitness tracker from Adidas eschews typical smartwatch features, like a screen, for a fitness-focused experience.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/07/09/the-new-adidas-fitness-tracker-isnt-a-smartwatch-its-a-modern-heart-rate-monitor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile fourth-quarter analysis and outlook</title>
		<link>http://research.gigaom.com/report/mobile-fourth-quarter-analysis-and-outlook/</link>
		<comments>http://research.gigaom.com/report/mobile-fourth-quarter-analysis-and-outlook/#comments</comments>
		<pubDate>Thu, 16 Jan 2014 13:00:45 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Carriers]]></category>
		<category><![CDATA[Coin]]></category>
		<category><![CDATA[Ferrari]]></category>
		<category><![CDATA[Filip]]></category>
		<category><![CDATA[Hyundai]]></category>
		<category><![CDATA[Infinity]]></category>
		<category><![CDATA[spectrum]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AAPL]]></category>
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		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-report&#038;p=213136/</guid>
		<description><![CDATA[T-Mobile became the focal point of acquisition rumors, Android grew its massive market share, and Windows Phone overtook BlackBerry as the third-largest mobile operating system worldwide.]]></description>
		<wfw:commentRss>http://research.gigaom.com/report/mobile-fourth-quarter-analysis-and-outlook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Instagram ads and the future of brand advertising</title>
		<link>https://gigaom.com/2013/10/28/instagram-ads-and-the-future-of-brand-advertising/</link>
		<comments>https://gigaom.com/2013/10/28/instagram-ads-and-the-future-of-brand-advertising/#comments</comments>
		<pubDate>Mon, 28 Oct 2013 13:44:56 +0000</pubDate>
		<dc:creator><![CDATA[Om Malik]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Don Draper]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[Michael Kors]]></category>
		<category><![CDATA[Om Says]]></category>
		<category><![CDATA[RoadMap 2013]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GRPN]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=709407</guid>
		<description><![CDATA[Instagram is a unique place and offers a unique experience, one that is hard to imagine with ads and commercial messages. And that day arrived last week. My reflections on what&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/10/28/instagram-ads-and-the-future-of-brand-advertising/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Mobilize 2013 recap: The internet of things is bigger than ever</title>
		<link>https://gigaom.com/2013/10/18/mobilize-2013-recap/</link>
		<comments>https://gigaom.com/2013/10/18/mobilize-2013-recap/#comments</comments>
		<pubDate>Fri, 18 Oct 2013 13:00:39 +0000</pubDate>
		<dc:creator><![CDATA[Alex Colon]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[connected home]]></category>
		<category><![CDATA[connected home devices]]></category>
		<category><![CDATA[Mobilize 2013]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:NOK]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=704154</guid>
		<description><![CDATA[This year’s Mobilize conference showed us that the internet of things is bringing mobile tech to places where you’d never expect it.]]></description>
		<wfw:commentRss>https://gigaom.com/2013/10/18/mobilize-2013-recap/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Adidas jumps into wearable computing, announces new $399 smartwatch at Mobilize</title>
		<link>https://gigaom.com/2013/10/16/adidas-shows-off-new-smartwatch-that-provides-personal-coaching/</link>
		<comments>https://gigaom.com/2013/10/16/adidas-shows-off-new-smartwatch-that-provides-personal-coaching/#comments</comments>
		<pubDate>Wed, 16 Oct 2013 16:42:01 +0000</pubDate>
		<dc:creator><![CDATA[Ki Mae Heussner]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Mobilize]]></category>
		<category><![CDATA[Mobilize 2013]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=705217</guid>
		<description><![CDATA[Athletic apparel company is launching a new smartwatch for runners that will retail for $399 and go on sale Nov. 1.]]></description>
		<wfw:commentRss>https://gigaom.com/2013/10/16/adidas-shows-off-new-smartwatch-that-provides-personal-coaching/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Simplicity and cost will be key to cracking open the wearable device market</title>
		<link>http://research.gigaom.com/2013/10/simplicity-and-cost-will-be-key-to-cracking-open-the-wearable-device-market/</link>
		<comments>http://research.gigaom.com/2013/10/simplicity-and-cost-will-be-key-to-cracking-open-the-wearable-device-market/#comments</comments>
		<pubDate>Wed, 16 Oct 2013 14:06:54 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[mobile health]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://pro.gigaom.com/?post_type=go_shortpost&#038;p=191706</guid>
		<description><![CDATA[Wearable devices promise to help us take care of ourselves, keep us entertained and even provide web-based information on the people we meet every day. Device vendors must keep a few&#8230;]]></description>
		<wfw:commentRss>http://research.gigaom.com/2013/10/simplicity-and-cost-will-be-key-to-cracking-open-the-wearable-device-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Berg Insight: 8.3M wearable devices were sold in 2012</title>
		<link>https://gigaom.com/2013/10/04/berg-insight-8-3m-wearable-devices-were-sold-in-2012/</link>
		<comments>https://gigaom.com/2013/10/04/berg-insight-8-3m-wearable-devices-were-sold-in-2012/#comments</comments>
		<pubDate>Fri, 04 Oct 2013 17:36:59 +0000</pubDate>
		<dc:creator><![CDATA[Kevin Fitchard]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[activity trackers]]></category>
		<category><![CDATA[consumer electronics]]></category>
		<category><![CDATA[Davide Vigano]]></category>
		<category><![CDATA[Mobilize]]></category>
		<category><![CDATA[Mobilize 2013]]></category>
		<category><![CDATA[Paul Gaudio]]></category>
		<category><![CDATA[Smart Glasses]]></category>
		<category><![CDATA[smartphone accessories]]></category>
		<category><![CDATA[sports trackers]]></category>
		<category><![CDATA[wellness apps]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=701728</guid>
		<description><![CDATA[The number of wearables sold globally nearly tripled between 2011 and 2012, but the market is still tiny when compared to smartphones. Berg, however, predicts 64 million wearable device shipments in 2017.]]></description>
		<wfw:commentRss>https://gigaom.com/2013/10/04/berg-insight-8-3m-wearable-devices-were-sold-in-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why mobile advertising should finally soar in the next year. No, really!</title>
		<link>http://research.gigaom.com/2013/03/why-mobile-advertising-should-finally-soar-in-the-next-year-no-really/</link>
		<comments>http://research.gigaom.com/2013/03/why-mobile-advertising-should-finally-soar-in-the-next-year-no-really/#comments</comments>
		<pubDate>Wed, 13 Mar 2013 13:00:34 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[in-app advertising]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:SBUX]]></category>
		
		<guid isPermaLink="false">http://pro.gigaom.com/?post_type=go_shortpost&#038;p=171174</guid>
		<description><![CDATA[Mobile advertising has largely failed to live up to a tremendous amount of hype for several years. But advertisers are beginning to leverage powerful new tools that will enable some very&#8230;]]></description>
		<wfw:commentRss>http://research.gigaom.com/2013/03/why-mobile-advertising-should-finally-soar-in-the-next-year-no-really/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Now that&#8217;s what I call window shopping</title>
		<link>https://gigaom.com/2012/10/01/now-thats-what-i-call-window-shopping/</link>
		<comments>https://gigaom.com/2012/10/01/now-thats-what-i-call-window-shopping/#comments</comments>
		<pubDate>Mon, 01 Oct 2012 12:40:49 +0000</pubDate>
		<dc:creator><![CDATA[Om Malik]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Oblong]]></category>
		<category><![CDATA[Window Shopping]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=568292</guid>
		<description><![CDATA[There is no doubt we are heading to a future where the physical and the digital world start to intersect with each other more and more. Earlier today, I saw this&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2012/10/01/now-thats-what-i-call-window-shopping/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The wearable-computing market: a global analysis</title>
		<link>http://research.gigaom.com/report/the-wearable-computing-market-a-global-analysis/</link>
		<comments>http://research.gigaom.com/report/the-wearable-computing-market-a-global-analysis/#comments</comments>
		<pubDate>Tue, 31 Jul 2012 06:55:25 +0000</pubDate>
		<dc:creator><![CDATA[Jody Ranck]]></dc:creator>
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		<guid isPermaLink="false">http://pro.gigaom.com/?post_type=go-report&#038;p=179324/</guid>
		<description><![CDATA[During a Formula 1 race a driver experiences wrenching forces of more than 4.5G. His heart rate may exceed 180 beats per minute and his blood pressure could rise by half. With soaring&#8230;]]></description>
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