Adobe Systems Incorporated is an American multinational computer software company. The company has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. It is best known for the Portable Document Format (PDF) and Adobe Creative Suite, later Adobe Creative Cloud.
As digital takes an increasingly large chunk of marketing and advertising spending, major enterprise software and CRM players, as well as digital marketing specialists, are putting together suites of products in… Read more »
The Center for Digital Democracy has accused 30 companies, including Adobe, AOL and Salesforce.com, of breaking a U.S.-Europe data protection agreement — and slammed the FTC itself for not properly policing… Read more »
News of two more executive exits from HubSpot surfaced on the eve of the company’s annual customer conference. These departures, along with two others, could complicate the company’s planned IPO. Read more »
Global economic and societal forces are so pervasive and encompassing that that it’s hard to back up far enough to get a big-picture view. We are reduced to building up our… Read more »
Startup will use funds to branch out to add mobile marketing automation to its mix of A/B testing, content management and analytics, said Co-Founder Momchil Kyurkchiev. Read more »
Three core drivers are changing the television landscape and confusing advertisers: consolidation of big-media distribution, platform-driven viewing fragmentation, and the infiltration of social media into television. Read more »
All the big guys – Adobe, IBM, Salesforce, Oracle – have a suite of marketing tech platform tools they call marketing clouds. Social media marketing is the obvious focus, but what… Read more »