In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices. Advertisements… Read more »
Alerts notify you of new stories or reports as soon as they are published. They are delivered via email and can be customized by topic and frequency.
Create an alert
Keep an eye on the future, by getting new results in your inbox.
Use the filters below to edit your Alert.
First MentionGigaomAdMob Buys Mobile Ad Competitor AdWhirl">GigaomAdMob Buys Mobile Ad Competitor AdWhirl
Most PopularGigaomAdMob Buys Mobile Ad Competitor AdWhirl">GigaomAdMob Buys Mobile Ad Competitor AdWhirl
Offer-based ads are beginning to drive substantial revenues on social networking sites, giving game developers a long-needed way to monetize their wares. But they’re also infuriating some consumers who claim they’re… Read more »
Mobile epitomizes the shift in power to consumers, who have grown accustomed to controlling the kind of media they consume, how they consume it, when they consume it, and how they… Read more »
AdMob, a San Mateo, Calif.-based mobile advertising company, said today that it’s buying AdWhirl, which lets publishers switch between ad networks on the fly, for an undisclosed amount. The acquisition comes… Read more »