In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices. Advertisements… Read more »
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First MentionResearchReport: The In-App Advertising Landscape">ResearchReport: The In-App Advertising Landscape
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Offer-based ads are beginning to drive substantial revenues on social networking sites, giving game developers a long-needed way to monetize their wares. But they’re also infuriating some consumers who claim they’re… Read more »
Mobile epitomizes the shift in power to consumers, who have grown accustomed to controlling the kind of media they consume, how they consume it, when they consume it, and how they… Read more »
AdMob, a San Mateo, Calif.-based mobile advertising company, said today that it’s buying AdWhirl, which lets publishers switch between ad networks on the fly, for an undisclosed amount. The acquisition comes… Read more »