Data is at the center of every phase of the workflow for digital advertising, which means it’s absolutely crucial for doing business in that space. Thanks to a new ecosystem designed… Read more »
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First MentionResearchHow to navigate the new world of digital advertising">ResearchHow to navigate the new world of digital advertising
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Audience analytics firm comScore (NSDQ: SCOR) is acquiring ad campaign effectiveness firm AdXpose for $22 million in a mostly stock-based tr… Read more »
A month after rolling out a beta test for its new metrics and verification product aimed at, in part, improving mobile ad measurement, Mpire… Read more »