Mobiquity has built a beacon network in malls across country touching 15,000 individual storefronts. Now it’s inviting retailers to tap into that network with an SDK. Read more »
Apple’s presence-detecting iBeacon is moving beyond small pilots in handfuls of stores to much bigger implementations. Shopkick is trialing its iBeacon-derived ShopBeacon in 100 American Eagle Outfitter locations. Read more »
Showrooming. Everybody’s heard of it by now — conniving shoppers checking out a product in a retail store, then buying it online later for less. But today it makes more sense… Read more »
Braintree is ramping up its mobile presence thanks to its recent purchase of Venmo. Using the peer-to-peer payment technology, Braintree is creating an in-app customer identity network that can be used… Read more »
Online retailers are deploying mobile marketing campaigns in an effort to get consumers to buy on their phones rather than in stores. But there are several ways traditional retailers can embrace… Read more »
As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture… Read more »
It looks like Google is quietly launching Google Wallet today, as this pic from a coffeeshop near GigaOM offices in San Francisco indicates. But PCMag.com notes that American Eagle Outfitters in… Read more »