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	<title>Gigaom Search &#187; Companies &#187; Ammunition</title>
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		<title>Connected devices need to be better, not just different</title>
		<link>https://gigaom.com/2014/11/18/connected-devices-need-to-be-better-not-just-different/</link>
		<comments>https://gigaom.com/2014/11/18/connected-devices-need-to-be-better-not-just-different/#comments</comments>
		<pubDate>Wed, 19 Nov 2014 01:43:46 +0000</pubDate>
		<dc:creator><![CDATA[Signe Brewster]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Roadmap 2014]]></category>

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		<description><![CDATA[When designers stray too far from a product's original purpose, it doesn't work. Ammunition founder Robert Brunner offered up a checklist at Gigaom Roadmap that companies should check every time they&#8230;]]></description>
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		<title>Designer Robert Brunner on the difficulties of making hardware and the future of Apple</title>
		<link>https://gigaom.com/2013/09/10/designer-robert-brunner-on-the-difficulties-of-making-hardware-and-the-future-of-apple/</link>
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		<pubDate>Tue, 10 Sep 2013 08:50:40 +0000</pubDate>
		<dc:creator><![CDATA[Katie Fehrenbacher]]></dc:creator>
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		<category><![CDATA[RoadMap]]></category>
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		<description><![CDATA[Industrial designer Robert Brunner, one of our RoadMap conference speakers, tells us about lessons for first time hardware makers and what he thinks about Apple's flat design and future plans.]]></description>
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		<title>The future of notebooks: Following in the footsteps of the MacBook Air</title>
		<link>http://research.gigaom.com/report/the-future-of-notebooks-following-in-the-footsteps-of-the-macbook-air/</link>
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		<pubDate>Mon, 07 Nov 2011 16:00:03 +0000</pubDate>
		<dc:creator><![CDATA[Erica Ogg]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Acer Aspire S3]]></category>
		<category><![CDATA[antennaes]]></category>
		<category><![CDATA[Asus Zenbook]]></category>
		<category><![CDATA[consumer electronics]]></category>
		<category><![CDATA[consumer electronics manufacturers]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[form factors]]></category>
		<category><![CDATA[haptics]]></category>
		<category><![CDATA[New Deal Design]]></category>
		<category><![CDATA[notebook design]]></category>
		<category><![CDATA[notebooks]]></category>
		<category><![CDATA[Power Plus]]></category>
		<category><![CDATA[PowerBook]]></category>
		<category><![CDATA[touch-typing]]></category>
		<category><![CDATA[Vaio Z]]></category>
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		<description><![CDATA[There's no denying Apple's MacBook Air has been a solid hit with consumers: In March, reports indicated the company had sold 1 million in the two months following the major Oct&#8230;]]></description>
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