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AOL (previously known as America Online) is a mass media corporation which develops, grows, and invests in brands and web sites. The company’s business spans digital distribution of content, products, and services, which it offers to consumers, publishers, and advertisers. AOL is best known for its online software suite, also called AOL, which allowed customers to access the world’s largest “walled garden” online community and eventually reach out to the Internet as a whole. At its peak, AOL’s membership was over 126 million members worldwide, most of whom accessed the AOL service through the AOL software suite. AOL was ranked fourth (behind the Web, email, and graphic user interfaces) in a 2007 USA Today retrospective on the 25 events which shaped the first 25 years of the Internet.

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ResearchConsumer third quarter 2014: analysis and outlook">ResearchConsumer third quarter 2014: analysis and outlook

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Now there is more premium video content and ad inventory available online, and brand marketers are starting to experiment with digital techniques to capture the efficiencies and targeting ability offered by… Read more »

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