AOL (previously known as America Online) is a mass media corporation which develops, grows, and invests in brands and web sites. The company’s business spans digital distribution of content, products, and services, which it offers to consumers, publishers, and advertisers. AOL is best known for its online software suite, also called AOL, which allowed customers to access the world’s largest “walled garden” online community and eventually reach out to the Internet as a whole. At its peak, AOL’s membership was over 126 million members worldwide, most of whom accessed the AOL service through the AOL software suite. AOL was ranked fourth (behind the Web, email, and graphic user interfaces) in a 2007 USA Today retrospective on the 25 events which shaped the first 25 years of the Internet.
In countless movies that depict our future digital lives, larger-than-life dashboards loom, delivering whatever information you seek at the touch of a screen. Every data point is visually compelling, easily digestible,… Read more »
Real-time data analytics and programmatic ad buying and selling are becoming more critical to brand marketers as they refocus more of their efforts from traditional TV channels to digital platforms. Read more »
Looking at app releases to Apple’s iOS App Store throughout 2014, one can learn alot about the direction a company is heading, good or bad. Read more »
Remember the popular ’90s social networking app Bebo? Yeah, me neither. The Facebook predecessor, which dominated British social networking for awhile, sold to AOL for $850 million in 2008. The corporate… Read more »
Nine big tech powers really want the USA Freedom Act — which would curtail some of the government’s data gathering activities — to pass and are pushing the Senate to get… Read more »
Eric Eldon, who ran TechCrunch with Alexia Tsotsis until last January, has found his next venture — hyperlocal news. Anyone in tech might be a little baffled at Eldon’s choice, but… Read more »
Online video heated up, as traditional television players, tech stalwarts, and new startups all seek access to the $75 billion spent on U.S. TV advertising. Read more »
Facebook is overstating the importance of its cookie-free ad server, but Google’s DoubleClick empire is facing its first serious threat in years. Advertisers and agencies should launch trials immediately, if for… Read more »
Now there is more premium video content and ad inventory available online, and brand marketers are starting to experiment with digital techniques to capture the efficiencies and targeting ability offered by… Read more »
The Huffington Post has sparked a backlash by partnering with Beacon Reader to crowdfund a reporting fellowship in Ferguson, Mo. — but the project is actually a smart way to experiment… Read more »