Long gone are the days when broadcast and cable networks, magazines, and radio were the gateways to customers. Today brand advertisers must go to much greater lengths to find their audiences… Read more »
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Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
Rhapsody says it’s reached a million subscribers for its digital music service, partly by acquiring its competitor, the paid version of Napster that Best Buy had owned. I seem to remember… Read more »