Content and media sites are struggling to accommodate the polarizing forces of programmatic ad-buying and native advertising. While there’s no single solution to thriving in digital advertising, social media analytics can… Read more »
Travel search company Kayak Software filed an updated S-1 last week, implying that it will finally make its long-delayed IPO sometime this week. A successful offering would bode well for the… Read more »
Right now, social commerce feels like a technology platform play rather than a retail business. According to our GigaOM Pro 1Q12 U.S. consumer survey, only 7 percent of social network users… Read more »
Should the industry take “Project Glass” seriously? Does Google have a truly disruptive user interface technology in its labs? Project Glass aligns with critical UI factors, and it plays to Google’s… Read more »
At its f8 developer conference, Facebook laid out a grand vision of a new class of lifestyle apps enabled by its platform. Last week, at a subdued event that attracted far… Read more »
Rhapsody says it’s reached a million subscribers for its digital music service, partly by acquiring its competitor, the paid version of Napster that Best Buy had owned. I seem to remember… Read more »
Ebay’s recent purchase of Hunch illustrates how social media has leveled the playing field for e-commerce recommendations engines. Mixing human-powered reviews with algorithm-powered recommendations will be a key driver of social… Read more »
Social commerce involves businesses using online collaborative tools — social networks, real-time feeds and user-generated contributions, for example — in order to sell products and services to consumers. Read more »