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	<title>Gigaom Search &#187; Companies &#187; Chartbeat</title>
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		<title>HealthCare.gov gives trackers info on pregnancy, income and more</title>
		<link>https://gigaom.com/2015/01/21/healthcare-gov-gives-trackers-info-on-pregnancy-income-and-more/</link>
		<comments>https://gigaom.com/2015/01/21/healthcare-gov-gives-trackers-info-on-pregnancy-income-and-more/#comments</comments>
		<pubDate>Wed, 21 Jan 2015 09:01:29 +0000</pubDate>
		<dc:creator><![CDATA[David Meyer]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Data Protection]]></category>
		<category><![CDATA[Healthcare.gov]]></category>
		<category><![CDATA[Obamacare]]></category>
		<category><![CDATA[Patient Protection and Affordable Care Act]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[US]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AKAM]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=908304</guid>
		<description><![CDATA[The U.S. government's healthcare insurance sign-up site HealthCare.gov is quietly handing over deeply personal information to advertising and social networks, according to a Tuesday Associated Press report. The Electronic Frontier Foundation&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/21/healthcare-gov-gives-trackers-info-on-pregnancy-income-and-more/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>External traffic to Spanish news sites plummets after Google move</title>
		<link>http://gigaom.com/2014/12/16/traffic-to-spanish-news-publishers-plummets-after-google-move/</link>
		<comments>http://gigaom.com/2014/12/16/traffic-to-spanish-news-publishers-plummets-after-google-move/#comments</comments>
		<pubDate>Tue, 16 Dec 2014 18:32:23 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[spain]]></category>
		<category><![CDATA[traffic]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=900821</guid>
		<description><![CDATA[Traffic-measurement firm Chartbeat says that external traffic to Spanish news sites is down by double digits in the wake of their removal from the Google News index]]></description>
		<wfw:commentRss>http://gigaom.com/2014/12/16/traffic-to-spanish-news-publishers-plummets-after-google-move/feed/</wfw:commentRss>
		<slash:comments>57</slash:comments>
		</item>
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		<title>Chartbeat tries to fight the smoke and mirrors in web measurement by going public with its metrics</title>
		<link>https://gigaom.com/2014/10/20/chartbeat-tries-to-fight-the-smoke-and-mirrors-in-web-measurement-by-going-public-with-its-metrics/</link>
		<comments>https://gigaom.com/2014/10/20/chartbeat-tries-to-fight-the-smoke-and-mirrors-in-web-measurement-by-going-public-with-its-metrics/#comments</comments>
		<pubDate>Mon, 20 Oct 2014 13:01:17 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=881988</guid>
		<description><![CDATA[Chartbeat CEO Tony Haile says the web-measurement and analytics market is still too full of black-box style tricks and smoke and mirrors, so he is making his company's entire measurement process&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/10/20/chartbeat-tries-to-fight-the-smoke-and-mirrors-in-web-measurement-by-going-public-with-its-metrics/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Chartbeat gets certified to measure attention, tries to move advertising away from clicks and pageviews</title>
		<link>https://gigaom.com/2014/09/29/chartbeat-gets-certified-to-measure-attention-tries-to-move-advertising-away-from-clicks-and-pageviews/</link>
		<comments>https://gigaom.com/2014/09/29/chartbeat-gets-certified-to-measure-attention-tries-to-move-advertising-away-from-clicks-and-pageviews/#comments</comments>
		<pubDate>Mon, 29 Sep 2014 15:00:32 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[Clickbait]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Pageviews]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=876781</guid>
		<description><![CDATA[Web analytics firm Chartbeat says it is the first to be certified by the Media Ratings Council for a new way of measuring the actual attention of readers, as part of&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/09/29/chartbeat-gets-certified-to-measure-attention-tries-to-move-advertising-away-from-clicks-and-pageviews/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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		<title>The news about reader attention and the evolution of media isn&#8217;t all bad &#8212; there&#8217;s the &#8220;hill of Wow&#8221;</title>
		<link>https://gigaom.com/2014/07/16/the-news-about-reader-attention-and-the-evolution-of-media-isnt-all-bad-theres-the-hill-of-wow/</link>
		<comments>https://gigaom.com/2014/07/16/the-news-about-reader-attention-and-the-evolution-of-media-isnt-all-bad-theres-the-hill-of-wow/#comments</comments>
		<pubDate>Wed, 16 Jul 2014 18:15:19 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Borthwick]]></category>
		<category><![CDATA[Clickbait]]></category>
		<category><![CDATA[future of media]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=858075</guid>
		<description><![CDATA[The future of online media may look like a bleak landscape filled with shallow clickbait and pageview-driven sharing by people who haven't even read the entire article, but Betaworks CEO John&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/07/16/the-news-about-reader-attention-and-the-evolution-of-media-isnt-all-bad-theres-the-hill-of-wow/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
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		<title>Is time spent a better metric than pageviews? Upworthy says it is, and open-sources its code for attention minutes</title>
		<link>https://gigaom.com/2014/06/23/is-time-spent-a-better-metric-than-pageviews-upworthy-says-it-is-and-open-sources-its-code-for-attention-minutes/</link>
		<comments>https://gigaom.com/2014/06/23/is-time-spent-a-better-metric-than-pageviews-upworthy-says-it-is-and-open-sources-its-code-for-attention-minutes/#comments</comments>
		<pubDate>Mon, 23 Jun 2014 22:10:00 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[future of media]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Reader Measurement]]></category>
		<category><![CDATA[time spent]]></category>
		<category><![CDATA[Upworthy]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=852612</guid>
		<description><![CDATA[Both digital publishers and advertisers are trying to come up with a more accurate way of measuring the value of a reader than just raw pageviews or uniques. Upworthy says its&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/06/23/is-time-spent-a-better-metric-than-pageviews-upworthy-says-it-is-and-open-sources-its-code-for-attention-minutes/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Chartbeat launches paid-content tools to help publishers get better at native advertising</title>
		<link>https://gigaom.com/2014/05/14/chartbeat-launches-paid-content-tools-to-help-publishers-get-better-at-native-advertising/</link>
		<comments>https://gigaom.com/2014/05/14/chartbeat-launches-paid-content-tools-to-help-publishers-get-better-at-native-advertising/#comments</comments>
		<pubDate>Wed, 14 May 2014 15:59:53 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[sponsored content]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=841575</guid>
		<description><![CDATA[Chartbeat CEO Tony Haile says both publishers and advertisers need help figuring out which pieces of native advertising are actually working, so the analytics company has introduced a new suite of&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/05/14/chartbeat-launches-paid-content-tools-to-help-publishers-get-better-at-native-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We are drowning in data about readers and attention, but which metrics really matter? You won&#8217;t like the answer</title>
		<link>https://gigaom.com/2014/04/15/we-are-drowning-in-data-about-readers-and-attention-but-which-metrics-really-matter-you-wont-like-the-answer/</link>
		<comments>https://gigaom.com/2014/04/15/we-are-drowning-in-data-about-readers-and-attention-but-which-metrics-really-matter-you-wont-like-the-answer/#comments</comments>
		<pubDate>Tue, 15 Apr 2014 18:10:50 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[journalism]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=834484</guid>
		<description><![CDATA[There are more ways than ever to measure traffic, readership, attention and engagement with our content. But all that means is there are even more things to distract us from the&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/04/15/we-are-drowning-in-data-about-readers-and-attention-but-which-metrics-really-matter-you-wont-like-the-answer/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>What&#8217;s the best way to measure attention online? Upworthy thinks it has the answer</title>
		<link>https://gigaom.com/2014/02/06/whats-the-best-way-to-measure-attention-online-upworthy-thinks-it-has-the-answer/</link>
		<comments>https://gigaom.com/2014/02/06/whats-the-best-way-to-measure-attention-online-upworthy-thinks-it-has-the-answer/#comments</comments>
		<pubDate>Thu, 06 Feb 2014 18:08:29 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Pageviews]]></category>
		<category><![CDATA[Upworthy]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=814554</guid>
		<description><![CDATA[Coming up with a comprehensive way of measuring how much attention people actually pay to a webpage or a website is not as easy as it seems. Upworthy says it has&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/02/06/whats-the-best-way-to-measure-attention-online-upworthy-thinks-it-has-the-answer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Digg&#8217;s Google Reader replacement can teach us about the future of social news</title>
		<link>https://gigaom.com/2013/06/06/what-diggs-google-reader-replacement-can-teach-us-about-the-future-of-social-news/</link>
		<comments>https://gigaom.com/2013/06/06/what-diggs-google-reader-replacement-can-teach-us-about-the-future-of-social-news/#comments</comments>
		<pubDate>Thu, 06 Jun 2013 17:20:05 +0000</pubDate>
		<dc:creator><![CDATA[Eliza Kern]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Andrew McLaughlin]]></category>
		<category><![CDATA[dots]]></category>
		<category><![CDATA[home page]]></category>
		<category><![CDATA[Jake Levine]]></category>
		<category><![CDATA[John Borthwick]]></category>
		<category><![CDATA[Kevin Rose]]></category>
		<category><![CDATA[news.me]]></category>
		<category><![CDATA[NewsBlur]]></category>
		<category><![CDATA[social news reader]]></category>
		<category><![CDATA[The Washington Post]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:LNKD]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:WPO]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=655110</guid>
		<description><![CDATA[Digg isn't a newcomer to the social news scene -- in fact, it helped pioneer the concept. But the folks at Betaworks are re-imaginging social news for 2013, and the RSS&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/06/06/what-diggs-google-reader-replacement-can-teach-us-about-the-future-of-social-news/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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