Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
Several technologies in the mobile industry are now colliding in a way that could change how we make many of our purchases on a daily basis. For the purposes of this… Read more »
Several web technology themes and trends were reinforced in the fourth quarter of 2011, including a handful of tech platform wannabes and the rumblings of a shakeout in social commerce. For… Read more »
Recommendations and reviews are a key segment of social commerce, but competitors face accelerated evolution and disruption driven by the social-local-mobile phenomenon. The space is vibrant but challenging, with few opportunities… Read more »
In Silicon Valley, history often repeats itself. Most often it’s the tale of a startup that captures the attention of millions and topples its bigger, incumbent competitors. Then it becomes hated… Read more »
Local guide network Citysearch LLC will now be known as CityGrid Media, as the IAC (NSDQ: IACI) unit looks beyond its flagship site, which w… Read more »
Citysearch launched its Mobile by Citysearch app for Android today, meaning it now has an app available for each of the “core” smartphone OS… Read more »
The rush to incorporate real-time status updates has even hit IAC’s Citysearch. Starting today, business owners will be able to create and m… Read more »
To bring small businesses onto their platforms, Twitter signed up Citysearch as the first user of its Sign-Up API, while Google is launching a “Favorite Places on Google” program. They are… Read more »
Type the name of a local restaurant into the Google (NSDQ: GOOG) search box, and one of three options are most likely to show up above the f… Read more »