The Center for Digital Democracy has accused 30 companies, including Adobe, AOL and Salesforce.com, of breaking a U.S.-Europe data protection agreement — and slammed the FTC itself for not properly policing… Read more »
An analytics firm has uncovered a network of more than 200 sites that appears aimed at defrauding the online ad industry. The network tricks marketers into serving billions of “targeted” ads… Read more »
San Francisco-based ad tech firm Triggit announced on Thursday that it had raised $7.4 million in Series B funding, led by Spark Capital and Foundry Group. The funding comes after months… Read more »
We’ve heard an awful lot about lean startups lately. Now it’s time to focus on Phat Startups — companies willing to take big risks to solve big problems — like clean… Read more »
Email marketing may seem like an old-school, if not quaint, tactic. But LiveIntent is convinced it can bring sophisticated web targeting tools to the aging medium to help companies get the… Read more »
Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
At Structure:Data, DataXu showed off its technology in the form of a writhing map of colors that reflected consumer sentiment to cell phone promotions. In practice, this means that a phone… Read more »
Online ad exchange DataXu has raised an $11 million second round led by Menlo Ventures. Atlas Venture and Flybridge Capital Partners, who ba… Read more »