GigaomThe web advertising arms race heats up as Facebook opens its Audience Network to the public
More developers and publishers can now use Facebook’s mobile ad network. Here’s why that matters. Read more »
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More developers and publishers can now use Facebook’s mobile ad network. Here’s why that matters. Read more »
Facebook claims its new ad server will target ads on websites and mobile browsers more accurately than Google’s DoubleClick. But the big, public ad agency it’s partnering with says it’s more… Read more »
While they are competitors on the social media front, Facebook and Google will now be bedfellows in advertising, as an announcement from Google confirms the companies have struck a partnership in… Read more »
The RTB market is already worth billions of dollars per year and is expected to grow sharply for the foreseeable future. Read more »
Doubleclick, an ad service owned by Google, published new findings that suggest the online video ad market is rapidly becoming bigger and more diverse. Read more »
A new Google report looks at trends in the display advertising business, including growth by geographic area and content vertical. Read more »
In the mid-1990s, DoubleClick co-founder and CEO Kevin O’Connor developed a platform for data-driven advertising. With his latest startup, FindTheBest, he’s aiming to do the same thing for content… Read more »
Looking forward, Facebook’s IPO should arrive in May, possibly preventing the usual stock market summer doldrums. It will set the stage for more social consumer offerings, including some Facebook spin-offs. Connected… Read more »
AllThingsD points out that, after making 79 acquisitions in 2011, Google hasn’t done one this year. And this amidst an Xconomy piece that describes how good Google is at making them… Read more »
As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture… Read more »