var varname = "wijax_4f73f563799ee9f965702253bc6eb029"; window[varname]="<span id=\"widget-go-widget-areas-2\" data-remove-on-inject-classes=\" \" class=\"  search-facets go-custom-widget-area_search-facets wijax-widgetclasses widget-go-widget-areas widget-area go-widget-areas-2 \"><\/span>\n<div id=\"scriblio_facets-7\" class=\"facet-technologies-and-products facet-group-tag widget widget_scriblio_facets\"><header class=\"widget-title\">Technologies<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"advertising\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/advertising\/\"><span class=\"bar\" style=\"width:33.333333333333%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/advertising\/?company=ello\" class=\"term-link\" title=\"2 topics\">advertising<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"social networks\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/social-networks\/\"><span class=\"bar\" style=\"width:33.333333333333%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/social-networks\/?company=ello\" class=\"term-link\" title=\"2 topics\">social networks<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"adwords\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/adwords\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/adwords\/?company=ello\" class=\"term-link\" title=\"1 topics\">adwords<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Atlas\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/atlas\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/atlas\/?company=ello\" class=\"term-link\" title=\"1 topics\">Atlas<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"internet\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/internet\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/internet\/?company=ello\" class=\"term-link\" title=\"1 topics\">internet<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Atlas ad server\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/atlas-ad-server\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/atlas-ad-server\/?company=ello\" class=\"term-link\" title=\"1 topics\">Atlas ad server<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-6\" class=\"facet-companies facet-group-tag widget widget_scriblio_facets\"><header class=\"widget-title\">Companies<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"selected\" data-term=\"ello\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/ello\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"\" class=\"term-link\" title=\"6 topics\">ello<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>6<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Facebook\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/facebook\/\"><span class=\"bar\" style=\"width:83.333333333333%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello+facebook\/\" class=\"term-link\" title=\"5 topics\">Facebook<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>5<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Google\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/google\/\"><span class=\"bar\" style=\"width:33.333333333333%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello+google\/\" class=\"term-link\" title=\"2 topics\">Google<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Omnicom Group\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/omnicom-group\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello+omnicom-group\/\" class=\"term-link\" title=\"1 topics\">Omnicom Group<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"FreshTracks Capital\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/freshtracks-capital\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello+freshtracks-capital\/\" class=\"term-link\" title=\"1 topics\">FreshTracks Capital<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"social networks\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/social-networks\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello+social-networks\/\" class=\"term-link\" title=\"1 topics\">social networks<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Delaware corporate law\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/delaware-corporate-law\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello+delaware-corporate-law\/\" class=\"term-link\" title=\"1 topics\">Delaware corporate law<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Public Benefit Corporation\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/public-benefit-corporation\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello+public-benefit-corporation\/\" class=\"term-link\" title=\"1 topics\">Public Benefit Corporation<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Atlas\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/atlas\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello+atlas\/\" class=\"term-link\" title=\"1 topics\">Atlas<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Twitter\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/twitter\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello+twitter\/\" class=\"term-link\" title=\"1 topics\">Twitter<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Foundry Group\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/foundry-group\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello+foundry-group\/\" class=\"term-link\" title=\"1 topics\">Foundry Group<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"David Cohen\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/david-cohen\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello+david-cohen\/\" class=\"term-link\" title=\"1 topics\">David Cohen<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"DoubleClick\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/doubleclick\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello+doubleclick\/\" class=\"term-link\" title=\"1 topics\">DoubleClick<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-11\" class=\"facet-people facet-group-tag widget widget_scriblio_facets\"><header class=\"widget-title\">People<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"Paul Budnitz\" data-taxonomy=\"People\" data-term-url=\"http:\/\/search.gigaom.com\/person\/paul-budnitz\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/person\/paul-budnitz\/?company=ello\" class=\"term-link\" title=\"1 topics\">Paul Budnitz<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Cairn Cross\" data-taxonomy=\"People\" data-term-url=\"http:\/\/search.gigaom.com\/person\/cairn-cross\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/person\/cairn-cross\/?company=ello\" class=\"term-link\" title=\"1 topics\">Cairn Cross<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Sister Roma\" data-taxonomy=\"People\" data-term-url=\"http:\/\/search.gigaom.com\/person\/sister-roma\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/person\/sister-roma\/?company=ello\" class=\"term-link\" title=\"1 topics\">Sister Roma<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Todd Berger\" data-taxonomy=\"People\" data-term-url=\"http:\/\/search.gigaom.com\/person\/todd-berger\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/person\/todd-berger\/?company=ello\" class=\"term-link\" title=\"1 topics\">Todd Berger<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Andy Baio\" data-taxonomy=\"People\" data-term-url=\"http:\/\/search.gigaom.com\/person\/andy-baio\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/person\/andy-baio\/?company=ello\" class=\"term-link\" title=\"1 topics\">Andy Baio<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"jonathan nelson\" data-taxonomy=\"People\" data-term-url=\"http:\/\/search.gigaom.com\/person\/jonathan-nelson\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/person\/jonathan-nelson\/?company=ello\" class=\"term-link\" title=\"1 topics\">jonathan nelson<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Chris Cox\" data-taxonomy=\"People\" data-term-url=\"http:\/\/search.gigaom.com\/person\/chris-cox\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/person\/chris-cox\/?company=ello\" class=\"term-link\" title=\"1 topics\">Chris Cox<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Quinn Norton\" data-taxonomy=\"People\" data-term-url=\"http:\/\/search.gigaom.com\/person\/quinn-norton\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/person\/quinn-norton\/?company=ello\" class=\"term-link\" title=\"1 topics\">Quinn Norton<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Lil Miss Hot Mess\" data-taxonomy=\"People\" data-term-url=\"http:\/\/search.gigaom.com\/person\/lil-miss-hot-mess\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/person\/lil-miss-hot-mess\/?company=ello\" class=\"term-link\" title=\"1 topics\">Lil Miss Hot Mess<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-2\" class=\"facet-tags facet-group-tag widget widget_scriblio_facets\"><header class=\"widget-title\">Other<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"LGBTQ\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/lgbtq\/\"><span class=\"bar\" style=\"width:33.333333333333%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=lgbtq\" class=\"term-link\" title=\"2 topics\">LGBTQ<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"ad server\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/ad-server\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=ad-server\" class=\"term-link\" title=\"1 topics\">ad server<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Ad serving\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/ad-serving\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=ad-serving\" class=\"term-link\" title=\"1 topics\">Ad serving<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"raised\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/raised\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=raised\" class=\"term-link\" title=\"1 topics\">raised<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"reporting\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/reporting\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=reporting\" class=\"term-link\" title=\"1 topics\">reporting<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"targeted advertising\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/targeted-advertising\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=targeted-advertising\" class=\"term-link\" title=\"1 topics\">targeted advertising<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"fundraising\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/fundraising\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=fundraising\" class=\"term-link\" title=\"1 topics\">fundraising<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"wrongdoing\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/wrongdoing\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=wrongdoing\" class=\"term-link\" title=\"1 topics\">wrongdoing<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"real-name policy\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/real-name-policy\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=real-name-policy\" class=\"term-link\" title=\"1 topics\">real-name policy<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"LGBT\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/lgbt\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=lgbt\" class=\"term-link\" title=\"1 topics\">LGBT<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"admits\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/admits\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=admits\" class=\"term-link\" title=\"1 topics\">admits<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"mistakes\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/mistakes\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=mistakes\" class=\"term-link\" title=\"1 topics\">mistakes<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"beta site\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/beta-site\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=beta-site\" class=\"term-link\" title=\"1 topics\">beta site<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"errors\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/errors\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=errors\" class=\"term-link\" title=\"1 topics\">errors<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"seed round\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/seed-round\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=seed-round\" class=\"term-link\" title=\"1 topics\">seed round<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"chief product officer\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/chief-product-officer\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=chief-product-officer\" class=\"term-link\" title=\"1 topics\">chief product officer<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"revenue\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/revenue\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=revenue\" class=\"term-link\" title=\"1 topics\">revenue<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"funding\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/funding\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=funding\" class=\"term-link\" title=\"1 topics\">funding<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"venture capital (VC)\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/venture-capital-vc\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=venture-capital-vc\" class=\"term-link\" title=\"1 topics\">venture capital (VC)<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"series a\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/series-a\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=series-a\" class=\"term-link\" title=\"1 topics\">series a<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"audience network\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/audience-network\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=audience-network\" class=\"term-link\" title=\"1 topics\">audience network<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"social networking\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/social-networking\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=social-networking\" class=\"term-link\" title=\"1 topics\">social networking<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"real-name\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/real-name\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=real-name\" class=\"term-link\" title=\"1 topics\">real-name<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"apologizes\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/apologizes\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=apologizes\" class=\"term-link\" title=\"1 topics\">apologizes<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"failure\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/failure\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=failure\" class=\"term-link\" title=\"1 topics\">failure<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"sorry\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/sorry\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=sorry\" class=\"term-link\" title=\"1 topics\">sorry<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"$5.5 million\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/5-5-million\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=5-5-million\" class=\"term-link\" title=\"1 topics\">$5.5 million<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"drag queens\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/drag-queens\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=drag-queens\" class=\"term-link\" title=\"1 topics\">drag queens<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Policy\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/policy\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?tag=policy\" class=\"term-link\" title=\"1 topics\">Policy<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-8\" class=\"facet-author widget widget_scriblio_facets\"><header class=\"widget-title\">Author<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"Carmel DeAmicis\" data-taxonomy=\"Co-Authors\" data-term-url=\"http:\/\/search.gigaom.com\/author\/carmeldee88\/\"><span class=\"bar\" style=\"width:83.333333333333%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?authors=cap-carmeldee88\" class=\"term-link\" title=\"5 topics\">Carmel DeAmicis<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>5<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Jeff Roberts\" data-taxonomy=\"Co-Authors\" data-term-url=\"http:\/\/search.gigaom.com\/author\/jeffr\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/ello\/?authors=cap-jeffr\" class=\"term-link\" title=\"1 topics\">Jeff Roberts<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-3\" class=\"facet-post-type widget widget_scriblio_facets\"><header class=\"widget-title\">Content Type<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"News Post\" data-taxonomy=\"Post Type\" data-term-url=\"http:\/\/search.gigaom.com\/go-type\/news-post\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/go-type\/news-post\/?company=ello\" class=\"term-link\" title=\"6 topics\">News Post<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>6<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-5\" class=\"facet-property widget widget_scriblio_facets\"><header class=\"widget-title\">Property<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"Gigaom\" data-taxonomy=\"Property\" data-term-url=\"http:\/\/search.gigaom.com\/property\/gigaom\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/property\/gigaom\/?company=ello\" class=\"term-link\" title=\"6 topics\">Gigaom<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>6<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-10\" class=\"facet-availability widget widget_scriblio_facets\"><header class=\"widget-title\">Access<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"Free\" data-taxonomy=\"Availability\" data-term-url=\"http:\/\/search.gigaom.com\/availability\/free\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/availability\/free\/?company=ello\" class=\"term-link\" title=\"6 topics\">Free<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>6<\/span><\/a><\/li>\n<\/ul>\n<\/div>";