ResearchFacebook just gave local businesses a big boost
Facebook introduced a new location-based ad platform this week that should appeal to the mom-and-pop businesses that may have kept mobile advertising at arm’s length. Read more »
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Facebook introduced a new location-based ad platform this week that should appeal to the mom-and-pop businesses that may have kept mobile advertising at arm’s length. Read more »
Dramatic increases in its mobile business drove another successful quarter for Facebook, sending shares soaring. And while app install ads are playing a huge role in that success, there are several… Read more »
Health and fitness emerged as the newest major platforms in the mobile industry during the second quarter of 2014. The flurry of activity illustrates how quickly the mobile-health industry is maturing… Read more »
The new messaging app Yo is rapidly attracting attention from users despite its laughably limited functionality. Even if its gimmicky nature quickly fades, though, its early success contains lessons for developers… Read more »
Consumers are increasingly concerned about how their smartphones might be jeopardizing their privacy. But there’s precious little evidence that they’d be willing to pay a premium to alleviate those fears. Read more »
Building compelling applications is a complicated task, and maintaining that application’s appeal over time is even more daunting. Here’s what B2C companies and other businesses should know when doing this… Read more »
Mobile advertisers continue to struggle to deliver targeted marketing campaigns in mobile, largely because cookies are much less important on smartphones than on PCs. Verizon recently joined Google, Facebook and others… Read more »
Foursquare recently announced plans to spit its app in two in an effort to take on Yelp, Google and others in local mobile search and discovery. It’s a risky move that… Read more »
Deep linking is quickly emerging as a powerful tool to ramp up traffic to apps and boost mobile advertising campaigns. Leveraging deep links in these early days requires some time and… Read more »
Some major acquisitions jolted the mobile industry in the first quarter of 2014, underscoring some important trends. Meanwhile, turbulence plagues the mobile-gaming industry and Dish is ramping up speculation about its… Read more »