Real-time data analytics and programmatic ad buying and selling are becoming more critical to brand marketers as they refocus more of their efforts from traditional TV channels to digital platforms. Read more »
The WhatsApp acquisition gives Facebook a chance to develop some non-advertising based and mobile-centric revenue streams without greatly disrupting its current business. Read more »
The shift from fixed to mobile platforms has the potential to disrupt the TV advertising economy by enabling new ways to aggregate, measure and engage with audiences beyond the exclusive control… Read more »
The new Optimal system is an example of how a non-proprietary, stand-alone ACR technology can enable third-party applications and business models to be built around TV content. Read more »
Publishers’ lack of strategic focus on licensing and syndication today is matched by nearly equal indifference from software developers, entrepreneurs, and investors. Millions of investment dollars and countless development hours have… Read more »