“Native advertising” is on the lips of everyone in publishing and advertising these days. Blogger and skeptic Felix Salmon asked executives from BuzzFeed and Forbes what it really means. Read more »
Existing players in an industry almost always fail to appreciate how disruption will affect them or understand how to adapt to it, Harvard professor Clay Christensen says, and media companies are… Read more »
The Atlantic caused a furore this week with a piece of sponsored content about the Church of Scientology, which raised a host of questions about the risks of “native advertising” –… Read more »
The purchase of the sports-blogging site Bleacher Report by Turner Broadcasting unit fills a content hole for the Time Warner unit, but it is also a validation of the user-generated-content model… Read more »