The NYT’s multimedia project Snow Fall was a huge success, attracting big audiences and lots of plaudits. But the paper can do even better — it can build a new business… Read more »
There’s been plenty of focus on how publishers are catering to advertisers by producing “native” advertising, including sponsored content — but a much bigger trend is brands and advertisers that are… Read more »
Publishers’ lack of strategic focus on licensing and syndication today is matched by nearly equal indifference from software developers, entrepreneurs, and investors. Millions of investment dollars and countless development hours have… Read more »
The New York Times offers an ad tool that lets brands use its stories in a unique form of content marketing. The tool, which can provide publishers with a new source… Read more »
Existing players in an industry almost always fail to appreciate how disruption will affect them or understand how to adapt to it, Harvard professor Clay Christensen says, and media companies are… Read more »
Henry Blodget of Business Insider has opened up about his site’s growth and other metrics, but for someone who is promoting transparency, he hasn’t told us the most important things we… Read more »
Remember when Friendster was the hot social network, publishers doubted that ebooks would ever sell, and Netflix (s NFLX) thought DVDs in red envelopes was the future? We do — that… Read more »
The Chicago Tribune has laid off most of its hyper-local unit and hired what some describe as a “content farm,” while other outlets are using content that is generated by algorithms… Read more »
Facebook needed to change the way it sold advertising inventory and add some glitzier formats. Last week, at its fMC event for marketers, it made some progress towards addressing those needs… Read more »
There’s been a lot of debate about whether a Forbes blog post that excerpted and summarized a New York Times story qualifies as journalism or not — but to some extent… Read more »