The Associated Press says it will use algorithm-generated content from Automated Insights to produce earnings reports, which has some professional journalists nervous about robots taking their jobs — but in reality… Read more »
There’s been plenty of focus on how publishers are catering to advertisers by producing “native” advertising, including sponsored content — but a much bigger trend is brands and advertisers that are… Read more »
The Washington Post has launched a feature offering advertisers the ability to place sponsored content on its site, and while this form of advertising has come under fire, other media outlets… Read more »
Existing players in an industry almost always fail to appreciate how disruption will affect them or understand how to adapt to it, Harvard professor Clay Christensen says, and media companies are… Read more »
The Atlantic caused a furore this week with a piece of sponsored content about the Church of Scientology, which raised a host of questions about the risks of “native advertising” –… Read more »
Henry Blodget of Business Insider has opened up about his site’s growth and other metrics, but for someone who is promoting transparency, he hasn’t told us the most important things we… Read more »
The purchase of the sports-blogging site Bleacher Report by Turner Broadcasting unit fills a content hole for the Time Warner unit, but it is also a validation of the user-generated-content model… Read more »
Forbes has been reinventing itself ever since it acquired Lewis DVorkin’s media startup in 2010 — and while there have been some stumbles, the magazine has shown how a traditional media… Read more »
The Chicago Tribune has laid off most of its hyper-local unit and hired what some describe as a “content farm,” while other outlets are using content that is generated by algorithms… Read more »
There’s been a lot of talk about “branding” and media lately, sparked in part by Washington Post columnist Gene Weingarten’s recent anti-branding rant, in which he said it was “ruining journalism.”… Read more »