The NYT’s multimedia project Snow Fall was a huge success, attracting big audiences and lots of plaudits. But the paper can do even better — it can build a new business… Read more »
“Native advertising” is on the lips of everyone in publishing and advertising these days. Blogger and skeptic Felix Salmon asked executives from BuzzFeed and Forbes what it really means. Read more »
There’s been plenty of focus on how publishers are catering to advertisers by producing “native” advertising, including sponsored content — but a much bigger trend is brands and advertisers that are… Read more »
The Atlantic caused a furore this week with a piece of sponsored content about the Church of Scientology, which raised a host of questions about the risks of “native advertising” –… Read more »
Henry Blodget of Business Insider has opened up about his site’s growth and other metrics, but for someone who is promoting transparency, he hasn’t told us the most important things we… Read more »