Real-time data analytics and programmatic ad buying and selling are becoming more critical to brand marketers as they refocus more of their efforts from traditional TV channels to digital platforms. Read more »
One of the most puzzling aspects of the peering disputes that have arisen — principally between Netflix and a handful of the largest ISPs — is how little money appears to… Read more »
Online video heated up, as traditional television players, tech stalwarts, and new startups all seek access to the $75 billion spent on U.S. TV advertising. Read more »
Contrary to its popular image, Apple’s successes have more often come from fixing what’s broken than from building anew. And that puts today’s credit card payment system right in Apple’s wheelhouse. Read more »
The growing interest in live programming among ad-supported online video platforms mirrors its growing importance to the traditional TV economy. Read more »
Now there is more premium video content and ad inventory available online, and brand marketers are starting to experiment with digital techniques to capture the efficiencies and targeting ability offered by… Read more »
One area where Amazon could still gain an edge on Google in online advertising is video advertising, which could explain its reported interest in Twitch.tv. Read more »
For all the sturm und drang over fast lanes and slow lanes, from the point of view of Netflix, YouTube and other video streaming services, it’s a bit of a red… Read more »