Mobile marketing is undergoing a period of rapid growth and maturation and has adopted many innovations first pioneered in web display ads, including programmatic inventory sales. Read more »
There’s a lot Skyhook can tell about you based on the Wi-Fi networks you cross everyday. It’s putting that info to work with a more refined set of geofencing and profiling… Read more »
No single technology or ad model will “save” the mobile advertising industry, which is doing pretty well as it is. Instead, a combination of factors will fuel dramatic growth of the… Read more »
The humble banner isn’t dead yet, but it could be better. Changes there and an emphasis on social could make online advertising less of a battle between blocking software and marketers… Read more »
More time we spend on smartphones, more money is going to be spent on mobile advertising, or at least that is the conclusion I am drawing from the numbers released by… Read more »
The revelations about the activities of American and British spy agencies are so egregious that even the online ad industry is up in arms. As well they should be — it… Read more »
Smartphones and tablets are often heaped together in the broad category of “mobile advertising,” but they’re two very different kinds of devices. And they generally require different strategies when it comes… Read more »
Mobile advertisers are demanding more information regarding the performance of their campaigns, forcing ad networks and publishers to slowly embrace reporting standards. This trend will only grow as mobile ads continue… Read more »
The IAB, which surveys a wide range of web sites and online services, reports that advertising revenue is growing rapidly as marketers tap into new forms of digital engagement. Read more »
Long gone are the days when broadcast and cable networks, magazines, and radio were the gateways to customers. Today brand advertisers must go to much greater lengths to find their audiences… Read more »