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In 2013 look for the action in social technologies to be increasingly enterprise-focused. In 2012 investors soured on consumer social media companies: Groupon, Zynga, and even Facebook were deemed disappointing. Arguably,… Read more »

If Microsoft buys Yammer, it should focus on keeping Yammer a horizontal platform and learn how to adapt to freemium pricing rather than obsess over deeply integrating Yammer across its product… Read more »

Salesforce.com emerges as the acquirer of buzz-monitoring company Radian6. This appears to be a good match for the future mining of social media big data in support of CRM and enterprise… Read more »