ResearchWhat’s your COI—or ‘cost of ignoring’?
The CMO Council is out with a new report today on the use of social media marketing in the auto industry. As might be expected, they find that social is broadly… Read more »
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The CMO Council is out with a new report today on the use of social media marketing in the auto industry. As might be expected, they find that social is broadly… Read more »
If there is going to be one theme for 2013, then it is the inevitable march of technology (and the Internet) into everything we do and every aspect of our daily… Read more »
Google’s mapping and local search data is making its way into more connected car platforms. Automakers aren’t quite ready to let us download Google Maps directly into our dashboards, but they’re… Read more »
Verizon recently has aggressively pursued its LTE-connected-car strategy, buying up Hughes Telematics and on Wednesday launching a new initiative with foreign car manufacturers. But not all automakers are necessarily on board… Read more »
This year’s CES was the biggest in the show’s 44-year history, boasting 15 miles of exhibit hall aisles, 3,100 booths and 153,000 attendees. The Kerton Group sent three delegates to CES… Read more »
The final round of voting for Kia’s “Who’s Next” online talent competition begins Sept. 6, with one of four finalists getting $10,000 for best conceptualizing the slogan “a new way to… Read more »
Broadcast Networks Cutting the Price of Ads; advertisers able to negotiate cheaper rates for the upcoming TV season, bummer news for networks who are already feeling an economic pinch. (The Wall… Read more »
RGGI Auction Sells Out at $3.07 a Ton: All 12.5 million allowances auctioned last week by the Regional Greenhouse Gas Initiative, North America’s first cap-and-trade system, sold for $3.07 each, raising… Read more »
The exodus of senior management from eBay’s Skype division continues. Ten days after co-founder Niklas Zennstrom decided to say sayonara to the P2P telephony company, Michael Jackson, one of its… Read more »