The drive to provide an omnichannel customer experience has become a war for the “everywhere customer,” who uses multiple devices and channels for shopping and expects brands to be everywhere. Forward-thinking companies… Read more »
Components are finally getting small and cheap enough that ladies (and gentlemen) can expect fashionable connected jewelry that won’t break the bank or their fingers, which is why the wearables market… Read more »
The British supermarket giant Tesco is, to put it mildly, having financial difficulties. On Thursday it unveiled a range of measures that it hopes will help dig it out of its… Read more »
Apple’s new mobile wallet won’t just support contactless payments at the register. It will broker online and in-app payments on your smartphone. Read more »
Bluetooth low energy (BLE) is quickly attracting attention as a way for retailers to boost their in-store mobile marketing efforts. Here are a few tips for merchants looking to capitalize on… Read more »
Apple’s presence-detecting iBeacon is moving beyond small pilots in handfuls of stores to much bigger implementations. Shopkick is trialing its iBeacon-derived ShopBeacon in 100 American Eagle Outfitter locations. Read more »
Mobile shopping app maker inMarket has rolled out Apple’s iBeacon technology in Safeway and Giant Eagle grocery stores, allowing customers with iPhones(s aapl) and other Bluetooth Low Energy smartphones to use… Read more »
Apple’s iBeacon isn’t the only game in town when it comes to Bluetooth Smart proximity devices for retailers. Qualcomm’s Gimbal Proximity Sensor is now available, supporting iOS today and Android in… Read more »
Macy’s is employing Bluetooth low energy and photo-sharing this holiday season, while Best Buy is engaging their customers via SMS. While those strategies are very different, both demonstrate the power of… Read more »
Mobile retail app developer Shopkick is selling iBeacon devices to businesses that will let them track and interact with customers as they move throughout their stores. Macy’s is its first trial… Read more »