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	<title>Gigaom Search &#187; Companies &#187; McDonald&#8217;s</title>
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		<title>Real-time brand tweeting is an art, not a science</title>
		<link>https://gigaom.com/2015/02/04/real-time-brand-tweeting-is-an-art-not-a-science/</link>
		<comments>https://gigaom.com/2015/02/04/real-time-brand-tweeting-is-an-art-not-a-science/#comments</comments>
		<pubDate>Thu, 05 Feb 2015 01:11:59 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[dunk after dark]]></category>
		<category><![CDATA[engage]]></category>
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		<category><![CDATA[retweet]]></category>
		<category><![CDATA[Super Bowl]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:EBAY]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=912585</guid>
		<description><![CDATA[As everyone knows, there's a second kind of competition going on during the Super Bowl, and it has nothing to do with football, commercials, or puppies: The Twitter Bowl. Which brand&#8230;]]></description>
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		<slash:comments>1</slash:comments>
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		<title>FreedomPop cobbles together a Wi-Fi network of 10M hotspots</title>
		<link>https://gigaom.com/2015/01/21/freedompop-cobbles-together-a-wi-fi-network-of-10m-hotspots/</link>
		<comments>https://gigaom.com/2015/01/21/freedompop-cobbles-together-a-wi-fi-network-of-10m-hotspots/#comments</comments>
		<pubDate>Wed, 21 Jan 2015 14:00:58 +0000</pubDate>
		<dc:creator><![CDATA[Kevin Fitchard]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[freemium]]></category>
		<category><![CDATA[mobile virtual network operators (MVNOs)]]></category>
		<category><![CDATA[mvnos]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=908267</guid>
		<description><![CDATA[FreedomPop started selling its own Wi-Fi-only phone last year, so it was only a matter of time before the mobile virtual network operator (MVNO) started selling Wi-Fi service. On Wednesday it&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/21/freedompop-cobbles-together-a-wi-fi-network-of-10m-hotspots/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>A Bluetooth beacon in your fridge could help you eat less</title>
		<link>https://gigaom.com/2015/01/09/a-bluetooth-beacon-in-your-fridge-could-help-you-eat-less/</link>
		<comments>https://gigaom.com/2015/01/09/a-bluetooth-beacon-in-your-fridge-could-help-you-eat-less/#comments</comments>
		<pubDate>Fri, 09 Jan 2015 21:54:04 +0000</pubDate>
		<dc:creator><![CDATA[Kif Leswing]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Beacon]]></category>
		<category><![CDATA[Bluetooth LE]]></category>
		<category><![CDATA[carrot]]></category>
		<category><![CDATA[carrot app]]></category>
		<category><![CDATA[weight loss]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=905422</guid>
		<description><![CDATA[Most applications for beacon technology so far have been targeted towards retailers and marketers -- for instance, beacons have been used to push coupons for McNuggets when you walk by a McDonalds. Taking a different approach&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/09/a-bluetooth-beacon-in-your-fridge-could-help-you-eat-less/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>2015: The &#8220;college experimentation&#8221; year of mobile payments</title>
		<link>https://gigaom.com/2014/12/27/2015-the-college-experimentation-year-of-mobile-payments/</link>
		<comments>https://gigaom.com/2014/12/27/2015-the-college-experimentation-year-of-mobile-payments/#comments</comments>
		<pubDate>Sat, 27 Dec 2014 20:00:37 +0000</pubDate>
		<dc:creator><![CDATA[Guest Column]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[payment systems]]></category>
		<category><![CDATA[payment-services]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AAPL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AMZN]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:SBUX]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=902608</guid>
		<description><![CDATA[In November, when Dutchman Martin Wisjeimer became the first man to inject Bitcoin keys inside his hands, he captured the spirit of payments in 2015. Will others be crazy enough to try this? Maybe&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/27/2015-the-college-experimentation-year-of-mobile-payments/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>That was quick: Apple Pay works with 90% of most-used bank cards</title>
		<link>https://gigaom.com/2014/12/16/that-was-quick-apple-pay-works-with-90-of-most-used-bank-cards/</link>
		<comments>https://gigaom.com/2014/12/16/that-was-quick-apple-pay-works-with-90-of-most-used-bank-cards/#comments</comments>
		<pubDate>Tue, 16 Dec 2014 14:46:01 +0000</pubDate>
		<dc:creator><![CDATA[Kevin C. Tofel]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AAPL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:AAPL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=900711</guid>
		<description><![CDATA[Even though in-store retail transactions for Apple Pay are only available for two handsets and rolled out in the past two months, Apple's digital wallet is building momentum quickly. The company told&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/16/that-was-quick-apple-pay-works-with-90-of-most-used-bank-cards/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>You’re either in or you’re out of MCX’s mobile payments club. Here’s why retailers are staying in</title>
		<link>https://gigaom.com/2014/10/29/youre-either-in-or-youre-out-of-mcxs-mobile-payments-club-heres-why-retailers-are-staying-in/</link>
		<comments>https://gigaom.com/2014/10/29/youre-either-in-or-youre-out-of-mcxs-mobile-payments-club-heres-why-retailers-are-staying-in/#comments</comments>
		<pubDate>Wed, 29 Oct 2014 18:39:40 +0000</pubDate>
		<dc:creator><![CDATA[Kevin Fitchard]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[contactless payments]]></category>
		<category><![CDATA[financial industry]]></category>
		<category><![CDATA[smartphone payments]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AAPL]]></category>
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		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:BBY]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=884714</guid>
		<description><![CDATA[MCX can't have members break ranks and support Apple Pay or Google Wallet. Its own forthcoming app CurrentC will challenge both the mobile and finance industries, so it needs solidarity among&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/10/29/youre-either-in-or-youre-out-of-mcxs-mobile-payments-club-heres-why-retailers-are-staying-in/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Softcard is still kicking: The carriers’ mobile wallet now works at McDonald’s nationwide</title>
		<link>https://gigaom.com/2014/10/28/softcard-is-still-kicking-the-carriers-mobile-wallet-now-works-at-mcdonalds-nationwide/</link>
		<comments>https://gigaom.com/2014/10/28/softcard-is-still-kicking-the-carriers-mobile-wallet-now-works-at-mcdonalds-nationwide/#comments</comments>
		<pubDate>Tue, 28 Oct 2014 16:42:46 +0000</pubDate>
		<dc:creator><![CDATA[Kevin Fitchard]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:BBY]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=884241</guid>
		<description><![CDATA[McDonald's is rising above the mobile payments wars, adopting every major smartphone point-of-sale system available. Hopefully the rest of the industry will follow its lead, otherwise there may not be much&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/10/28/softcard-is-still-kicking-the-carriers-mobile-wallet-now-works-at-mcdonalds-nationwide/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Most merchants shouldn&#8217;t run to NFC just yet</title>
		<link>http://research.gigaom.com/2014/09/most-merchants-should-walk-not-run-to-nfc/</link>
		<comments>http://research.gigaom.com/2014/09/most-merchants-should-walk-not-run-to-nfc/#comments</comments>
		<pubDate>Fri, 05 Sep 2014 22:23:34 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[mobile coupons]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AAPL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:SBUX]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:AAPL]]></category>
		
		<guid isPermaLink="false">http://research.gigaom.com/?p=236518</guid>
		<description><![CDATA[NFC is once again generating a tremendous amount of buzz as a vehicle for mobile payments at the point of sale. But merchants that have yet to invest in mobile payments&#8230;]]></description>
		<wfw:commentRss>http://research.gigaom.com/2014/09/most-merchants-should-walk-not-run-to-nfc/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Belly will run 7-Eleven’s digital loyalty program in 2,600 convenience stores</title>
		<link>https://gigaom.com/2014/08/27/belly-will-run-7-elevens-digital-loyalty-program-in-2600-convenience-stores/</link>
		<comments>https://gigaom.com/2014/08/27/belly-will-run-7-elevens-digital-loyalty-program-in-2600-convenience-stores/#comments</comments>
		<pubDate>Wed, 27 Aug 2014 21:03:30 +0000</pubDate>
		<dc:creator><![CDATA[Kevin Fitchard]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[consumer electronics manufacturers]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[Loyalty program]]></category>
		<category><![CDATA[rewards program]]></category>
		<category><![CDATA[Startups]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AAPL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:AAPL]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=868348</guid>
		<description><![CDATA[Belly's smartphone-based loyalty program is picking up a lot of traction with big chains like 7-Eleven, but Belly corporate success might be coming at the expense of its original small business&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/27/belly-will-run-7-elevens-digital-loyalty-program-in-2600-convenience-stores/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Data is meaningless until you’re focused on the user and the bottom line</title>
		<link>https://gigaom.com/2014/08/22/data-is-meaningless-until-youre-focused-on-the-user-and-the-bottom-line/</link>
		<comments>https://gigaom.com/2014/08/22/data-is-meaningless-until-youre-focused-on-the-user-and-the-bottom-line/#comments</comments>
		<pubDate>Fri, 22 Aug 2014 17:29:01 +0000</pubDate>
		<dc:creator><![CDATA[Stacey Higginbotham]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Buycott]]></category>
		<category><![CDATA[Tictrac]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:IBM]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=867087</guid>
		<description><![CDATA[The promise of the internet of things is in cheap data, but we need to turn that data into insights to make it useful. And before we do that, we need&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/22/data-is-meaningless-until-youre-focused-on-the-user-and-the-bottom-line/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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