The worldwide mobile ad market has become a two-horse race between the dominant Google and the upstart Facebook. But Twitter is quietly laying the groundwork to make big strides over the… Read more »
Twitter today announced it has acquired the mobile ad startup MoPub in a deal reported to be worth $350 million. The move is the latest piece of evidence that real-time bidding… Read more »
A new forecast from eMarketer predicts Millennial Media’s share of the U.S. mobile ad market will remain modest for at least the next few years. So maybe the staunchly independent player… Read more »
Mobile advertisers are demanding more information regarding the performance of their campaigns, forcing ad networks and publishers to slowly embrace reporting standards. This trend will only grow as mobile ads continue… Read more »
The mobile ad network Millennial Media reports that Amazon’s Kindle lineup claims 28 percent of all mobile ad impressions on Android tablets. The looming question is how much Amazon could grow… Read more »
A new forecast from eMarketer indicates the U.S. mobile advertising market is picking up steam faster than some had realized. Here are a few key reasons why the near future looks… Read more »
Amazon took another step toward co-opting Google’s mobile operating system with a new API that enables developers to place Amazon-based ads on titles distributed through its Appstore. The move is the… Read more »
Investors were obviously displeased with Google’s latest earnings report, but reviews for its mobile advertising business have been remarkably mixed. The truth that Google’s steady, incremental progress mirrors that of the… Read more »
New CEO appears to have the savvy and the experience to help Yahoo regain its status as a major player in mobile. Here are a few things I think the company… Read more »
But we also saw some new developments in recent months. Android tablets began to steal market share from Apple’s iOS, thanks largely to the success of Amazon’s Kindle Fire. And the… Read more »