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mobile ad networks

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Mobile Ad Networks

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ResearchReport: New Metrics for the Mobile Ad Market">ResearchReport: New Metrics for the Mobile Ad Market

I bent over backwards to avoid putting the term “mobile ad network” in the headline, because Facebook is saying very little about what it is actually testing. It tells TechCrunch and… Read more »

In these early days of mobile marketing, the industry is still leaning heavily on legacy metrics CPC and CPM to track the effectiveness of mobile ad campaigns. But as Chetan Sharma… Read more »