After years of failing to live up to the hype, the mobile ad market is getting legs in a big way. And that will only continue as some major challenges are… Read more »
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First MentionResearchReport: New Metrics for the Mobile Ad Market">ResearchReport: New Metrics for the Mobile Ad Market
Most PopularResearchToday in Social">ResearchToday in Social
I bent over backwards to avoid putting the term “mobile ad network” in the headline, because Facebook is saying very little about what it is actually testing. It tells TechCrunch and… Read more »
In these early days of mobile marketing, the industry is still leaning heavily on legacy metrics CPC and CPM to track the effectiveness of mobile ad campaigns. But as Chetan Sharma… Read more »
Mobile epitomizes the shift in power to consumers, who have grown accustomed to controlling the kind of media they consume, how they consume it, when they consume it, and how they… Read more »